CRM Systems Manager

4 weeks ago

London, United Kingdom Gordons Recruitment Limited Full time

**CRM Systems Manager job**

**Your company and team**

Your award winning international financial services consultancy is well known in their industry. Advising nearly one quarter of the FTSE250 and half of the FTSE100 firms. A company that values their biggest assetits people.

You will join the marketing data and operations team which is comprised of five people, as part of a 35-strong Marketing and Business Development department.

This is an exciting opportunity for an experienced CRM professional to drive the success of the CRM and marketing automation tool with responsibilities ranging from: training and adoption to data quality, troubleshooting and maintenance.
Dynamics 365 sales and marketing app has just been rolled out and is a key part of the marketing technical strategy and this role is a critical part of ensuring its success and adoption.

**You are**:

- A bright and enthusiastic individual who is passionate about marketing data and CRM
- Someone who can think outside the box and come up with alternative solutions where MarTech may not be able to solve the problem
- Someone with a deep understanding of the different types of marketing technology and how they fit together to create a solid MarTech stack

**Your responsibilities**:

- Project manage the development and execution of quarterly function releases, planning / proposing what will be included in the release, coordinating work required and executing the comms/ release plan
- Work with the core D365 team to create and implement a structured approach to logging, processing and prioritising bugs and issues with the sales and marketing apps
- Support the junior members in the team on day-to-day queries (first point of escalation before it goes to the Senior Data/Ops manager)
- Work with the reporting executives to gain a better understanding of user behaviours - what functionality is / is not working and adoption metrics
- Promote the use of the CRM and increase adoption through internal comms, presentations and training
- Support the campaigns and digital team to identify data segments and create detailed customer journey flows with marketing touchpoints
- Support the Senior Marketing Data / Ops manager with wider firm reporting requirements, development of the MarTech stack (where integrations into the CRM are required) and other adhoc tasks
- Keep up to date with best practices in CRM and data management, adoption and training tools; using the insight to bring in new ideas and enhance the CRM journey

**Your technical skills**
- CRM administration, Microsoft Dynamics preferred
- Microsoft Office suite (including Microsoft Teams)
- PowerBI (wider Power apps desired but not essential)
- Microsoft Visio desired but not essential
- Experience of wider Marketing Technology (marketing automation, Online event platforms etc.) desired but not essential

**Your skills and qualifications**
- Demonstrable (minimum 5 years) experience in a CRM focused role, preferably within B2B professional or financial services
- Technical understanding of marketing and analytics technologies, and some experience with implementing them
- An understanding of professional services and/or a partnership structure

**Your benefits**

A company who values their people the number of benefits is endless from discretionary bonus with a competitive salary, a pension, employee benefits scheme and a number of in-house supportive networks from having a number of their own sports teams to wellnessprogrammes. There is also opportunity to develop further in your career at this company, your company is very supportive in helping people reach their potential.

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