Head of Brand

3 months ago


Liverpool, United Kingdom Carpenters Group Full time

**Job Purpose**

As the Carpenters Group marketing and brand leader, the role holder will be responsible for shaping and setting brand and marketing strategy, measuring and monitoring campaign effectiveness and ensuring consistency of brand both internally and externally. You will utilise marketplace insights and data to create innovative and inspired marketing strategy campaigns which are delivered in a recognised and consistent Carpenters’ Group voice.

Reporting directly to the CEO and working closely with a variety of key stakeholders, you will lead the strategy for our internal and external audience, supported by members of the marketing and internal communications team.

**Key Responsibilities**
- Develop and implement the overall brand and marketing strategy for the business, oversee delivery and measure performance
- Provide regular performance analysis and develop recommendations for change/improvement
- Lead and mentor the marketing and internal communications team
- Collaborate with key stakeholders within the organisations to ensure that the brand and marketing strategy are in line with the business’ future plans/targets/goals
- Strategically assess brand positioning and review branding guidelines for internal and external audiences
- Design consistent Carpenters’ branded copywriting to ensure alignment with our voice and messaging
- Set KPI’s and create a data driven robust framework to measure performance
- Design a consistent recognised internal voice and brand for our People to engage with and recognise
- Review and development of our social media presence and approach
- Review of creative and digital content in line with the overall strategy providing recommendations where necessary
- Continuously assess the market and keep up to date with trends, changes and competition

**Experience & Knowledge**
- Experience in a similar role is essential, preferably within the legal or insurance sector
- Preferred Marketing degree or professional qualification
- Creative thinker and problem solver with excellent attention to detail
- Previous experience leading and managing a team
- Expertise in brand, campaign, digital, content, and events management
- Excellent communicator, with the ability to write and edit copy to a professional standard
- Demonstrated expertise in digital marketing
- Results-oriented mindset with a track record of achieving and exceeding targets
- Strong influencing skills
- Resilient and adaptable
- Thrives in fast-paced, highly regulated environments
- Proven ability to manage a range of stakeholders and adapt to a variety of audiences
- Excellent interpersonal and communication skills
- A sound commercial awareness of the industry is preferable but can be developed

**About us**

We are one of the leading providers of insurance and legal services.

Our focus is always on the customer and ensuring their claims journey consistently exceeds expectation.

We work in partnership with insurers, brokers and MGA’s to deliver a variety of fully outsourced claims solutions. Our team has grown to approximately 1000 employees across offices in Liverpool, Birkenhead, Leeds, Haywards Heath and Glasgow.

Our team’s insurance experience combined with our legal expertise gives us the size, scale and strength to successfully work in partnership with any insurer or broker. Our long-standing relationships are testament to the quality of our service.

Our culture is what defines us as an organisation and has been built around our 5 core values.

We pride ourselves in providing a positive working environment where we can work together towards our success. We understand that our success as a business depends on the success of our people, and that is why we have established an environment where all of our employees feel valued and able to perform at their best.

**Benefits**
- 25 days' holiday per annum
- Holiday buy and sell scheme
- Hybrid working model (in relevant role)
- 2 x Volunteering days to support charitable initiatives
- Matched Giving - up to £250 matched for personal charity fundraising for a registered charity
- Medicash cash plan - claim back dental / physio / optical appointments
- My Medicash App - including access to rapid digital physiotherapy and skin cancer screening assessments plus fitness videos and wellbeing tools
- Discounts and cash back on travel and shopping through Medicash extras
- Life Assurance Scheme (4 x salary)
- Pension scheme
- Funded driving theory test (in relevant role)
- Active network of Wellbeing Champions - providing mental health support
- Training and development opportunities
- Funded social events to connect with your colleagues
- Dress for your day policy


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