Marketing & PR Executive

1 week ago


Ascot, United Kingdom Guinot-Mary Cohr UK Ltd Full time

Develop and implement robust PR strategies in line with the annual company objectives
- Project manage, coordinate and execute corporate and consumer events
- Develop sales presentations to ensure dynamic delivery of campaign proposals and promotional activity
- Create B2B and B2C marketing campaigns & initiatives in line with the annual marketing calendar
- Management of UK & Irish PR agencies
- Logistics management of overseas product sourcing
- Develop and curate brand collateral for in salon merchandising & promotion
- Create clear design briefs/or scripts to ensure brand vision and campaigns are bought to life through online media and print
- Print collateral/POS ordering and printing
- Project manage and work alongside Assistant Marketing & PR Manager to execute photoshoots
- Management of brand optimisation across all relevant touchpoints
- Management of project critical paths and deadlines
- Proofread to produce accurate and high-quality work
- Work as part of a team with other designers, PR agents, digital marketing agents, web developers, copywriters, photographers/videographers, and marketing specialists to deliver on company objectives and meet deadlines
- Ad hoc administrative tasks (PO’s, Stock Codes/Barcodes,
- Create innovative, multi-channel communications for Guinot, Mary Cohr and Masters Colors
- Develop best practice and support tools for B2B sell through
- Measure, analyse and report on brand awareness engagement across all channels of activity
- Establish, develop and maintain strong relationships in influencer outreach
- Work with trade publications to gain editorial coverage to further support brand awareness and NPD and treatment launches.
- Provide marketing support to our franchise, sales, training team and Guinot & Mary Cohr stockists
- Conduct frequent market research including but not limited to, industry insights, trends, competitor launches, consumer buying behaviours and market evolution.
- Writing and proofing creative copy for press releases
- Create and send press and influencer mail outs

The Marketing and PR Executive will be a core part of the marketing team, focusing on brand awareness and communications. You will think innovatively to provide an enriched customer experience that both educates and engages until the point of purchase for the skincare brands Guinot and Mary Cohr as well as cosmetics brand, Masters Colors. In the role, you will be key to aligning the marketing, franchise and sales teams to ensure the customer interacts with commercially engaging content that aligns with business objectives and ultimately drives trade. You will have the opportunity to be an essential part of the research, planning, execution and analysis processes and work across different departments to create fun, creative campaigns that reflect the brand’s voice and personality.

This post will report to the Marketing & PR Manager to ensure everything you produce is in line with brand guidelines and meets the company objectives and strategy.

**Job Types**: Full-time, Temporary contract
Contract length: 9 months

Pay: £32,000.00-£35,000.00 per year

**Benefits**:

- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking

Schedule:

- Monday to Friday

**Education**:

- Certificate of Higher Education (required)

**Experience**:

- Public relations: 2 years (preferred)
- Direct marketing: 2 years (required)

**Language**:

- English (required)

Work Location: In person

Reference ID: GuinotMPRE
Expected start date: 01/07/2024



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