CRM Senior Planner

2 weeks ago

London, United Kingdom MRM - MRM WW Full time

**CRM Senior Planner**

**London - Hybrid Working**

**We are MRM**

MRM helps clients make every relationship count. We creatively engineer human experiences - through purposeful intersections between strategy, creative, technology, and data sciences.

MRM has 35+ offices across the globe. We build inclusive relationships - not only with one another, but also with our clients, partners, and communities.

We are guided by our codified Blueprint for Diversity, Equity and Inclusion that drives our strategy to ensure our workplace is one where everyone is treated with dignity, respect, and fairness.

**About the Strategy Team**

We’re on a journey to create an industry defining modern approach to CRM. Becoming famous for effectively and creatively building genuine connections and relationships with new prospects and customer alike across the entire customer journey.

That’s what sits at the heart of the MRM Strategy Team.

We’ve got the tools and the talents - from research methodologies to experts in technology and behavioural science, to (of course) creative inspiration.

In fact, MRM London is Customer Engagement Agency of the Year. We are also part of a global network of 35-plus offices across North America, Latin America, Europe, the Middle East, and Asia-Pacific, representing an incredible array of resources to draw upon

**About the role**

You’ll be working across a range of accounts - Subway, MacMillan, Three Mobile, Direct Line Group, P&O Cruises, Aramco and NEOM. And supporting the agency in new business responses.

You’ll work collaboratively with your account, strategy, data, tech, and creative partners to gather insight, shape client strategy, write inspirational briefs, guide creative development and deliver integrated communications strategies, plans, and campaigns.

This will involve gathering and analysing audience, category and culture and channel insights and building strategies from that understanding to ensure our clients deliver the right message, to the right people, at the right time to achieve their objectives. Creating and facilitating workshops and focus groups.

You’ll have experience or working in marketing communications and, ideally in an agency within a planning or strategy role or be able to show transferable skills and a desire to move into planning.

You’ll have critical thinking skills and experience and be comfortable working with data-driven insights and research to create communications plans. You will also need to demonstrate you are a natural storyteller, able to inspire and guide people to work well with creative teams and guide the output to be on strategy.

**Key responsibilities**
- Analyse and client briefs and understand and recommend what strategic elements are required to deliver the project effectively and efficiently.
- Involve gathering and analysing audience, category and culture and channel insights
- Build out communications strategies and plans that deliver client messages to the right people, at the right team, in the right place
- Ensure that both client and agency meet objectives and targets
- Be a creative catalyst - distil your strategies into strong and clear creative briefs
- Work closely with Data Planning and the client to build data-driven solutions

**Required experience and skills
- Critical thinking skills - he ability to interpret data and identify actionable insights
- Advanced storytelling, written and presentation skills
- A clear understanding of the CRM discipline and strong channel knowledge
- A good knowledge of the paid, owned, and earned media landscape
- Demonstrable experience in developing communications
- The ability to create strong and clear creative briefs that inspire creative teams
- The ability to work directly with our clients to inspire and reassure them
- McCann Worldgroup are a disability confident employer and guarantee an interview to anyone with a disability, demonstrating the minimum criteria above._

**Working with others**
- Be curious and collaborative in helping the agency deliver well on the projects and interactions with clients.
- Manage your time effectively - drawing on help from Planning Directors and the Head of Strategy when needed
- Report time accurately to ensure the agency is compensated appropriately for your client / project time

**At MRM, Relationship is Our Middle Name
MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers - in turn, creating meaningful experiences for people, while driving business results.

We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology

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