B2c Customer

**Job Purpose and Summary
What we ask**
- Develop &/or consult with RSOs to implement consumer product Customer and Channel marketing strategies, designed for key growth markets across the Developing Markets business territory.
- Discuss & consolidate RSO marketing activity plans and share with BDM’s in an activity calendar format.
- Create a channel for best practice sharing marketing campaigns for a specific product, range, event or season.
- Invest & track DRBG marketing financial budget with clear ROI targets.
- RFA (request for approval) & PO (purchase order) for campaign creation, additional translation requirements and adhoc projects.
- Brainstorm and develop activity to create new demand for Canon consumer products. Activity to include marketing, customer education &/or roadshows.
- Develop and deliver marketing briefs to head office marketing functions or external agencies for the delivery of marketing campaigns, specifically supporting the demand generation initiatives.
- Plan, organise & facilitate adhoc partner events - currently once a year but likely to expand in future.
- Work closely together with and actively support developing markets consumer product sales development teams
- Work closely together with and actively support head office Marketing & Corporate Communications teams to provide ‘fit for purpose’ marketing campaigns to regional sales companies
- >

We are looking for a B2C Customer and Channel Marketing Specialist to act as the bridge between DRBG (Developing Regions Business Group), RSOs (regional sales offices) and Canon Europe HQ.

You will engage and support our developing countries on their marketing activities, and if required, develop & project manage specific campaigns/promotions/ activities.

You will also track & document RSO activities and share best practice amongst other RSOs.

The Customer and Channel Marketing Specialist will own & create demand generation activities to increase demand for cameras, printers & ink consumables.

**What we give**

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

Do you match with this role? Do not hesitate and apply You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.
- Here are some of the benefits we offer
- Annual Bonus and annual pay review
- Hybrid working
- 25 days of personal holiday per year
- Excellent Pension Plan
- Healthcare and wider medical plan
- Discounts on Canon products
- Flexible benefits policy
- Free parking on site
- Subsidized restaurant and Costa Coffee on site too

**What we ask**
- Develop &/or consult with RSOs to implement consumer product Customer and Channel marketing strategies, designed for key growth markets across the Developing Markets business territory.
- Discuss & consolidate RSO marketing activity plans and share with BDM’s in an activity calendar format.
- Create a channel for best practice sharing marketing campaigns for a specific product, range, event or season.
- Invest & track DRBG marketing financial budget with clear ROI targets.
- RFA (request for approval) & PO (purchase order) for campaign creation, additional translation requirements and adhoc projects.
- Brainstorm and develop activity to create new demand for Canon consumer products. Activity to include marketing, customer education &/or roadshows.
- Develop and deliver marketing briefs to head office marketing functions or external agencies for the delivery of marketing campaigns, specifically supporting the demand generation initiatives.
- Plan, organise & facilitate adhoc partner events - currently once a year but likely to expand in future.
- Work closely together with and actively support developing markets consumer product sales development teams
- Work closely together with and actively support head office Marketing & Corporate Communications teams to provide ‘fit for purpose’ marketing campaigns to regional sales companies

**You will need**
- Marketing Professional, experience in consumer electronics markets.
- Ability to develop and implement marketing growth strategies
- Solid knowledge of marketing communications and channel marketing
- Strong analytical skills & excellent ‘delivery’ skills

Preferred skills:

- Knowledge of Digital Marketing programmes, including content/campaign creation, SEO, PPC & social media
- Use of tools such as Google Analytics or Web trends to provide insight and recommendations for change.
- Event management.
- Knowledge of Digital Marketing programmes.
- Experience working in multicultural teams across a wide territory

**Further Information**

Location: Stockley Park, Uxbridge

Salary up to £48,000 plus 10% bonus

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s visionary, innovative and bold. As the world's best imaging company, we're living and working together for the common good.