Influencer Marketing Executive

6 months ago

London, United Kingdom HelloFresh Full time

**About The Team**:
The growth executive will be responsible for supporting the local marketing team across our influencer performance channels, specifically focusing on customer acquisition through our channels, Twitch & Instagram. This person is responsible for the day-to-day management of organic influencer campaigns, analysing influencer performance and ensuring the channel is scaling and maintaining a strong ROI to achieve ambitious growth targets.

**What You Will Be Doing**:
Campaign Management
- Responsible for working with global and legal teams to secure strong commercial agreements for top tier talents within your channel
- Responsible for managing our influencer Twitch activity, building test roadmap and sharing weekly and monthly performance with management
- Coordinate and execute campaigns from end to end on Twitch and Instagram (Mainline)
- Play a pivotal role in testing new deliverables and content ideas via Twitch
- Create unique briefs for large scale influencer campaigns
- Be the main point of contact with the brand team to ensure brand and product messages are communicated within our guidelines.
- Identify new growth opportunities within the influencer marketing sphere across paid and organic influencer channels.
- Support on large cross-channel projects across Instagram.
- Coordinate between local and global teams to ensure messages are optimised to different audiences, including landing page optimisation, briefs optimisation, etc.
- Be a proactive member to the team by finding synergies between different social channels, proposing multi-channel collaboration between Twitch and/or Instagram and the other channels that could positively impact the overall channel performance.
- While the focus of this position will be Twitch and Instagram, we also expect proactivity in finding new ventures to test.

Strategy, Budget Management & Performance
- Contribution to the annual marketing planning, budgeting and assist in the development of a clearly defined influencer marketing strategy
- Underpin our marketing strategy by gaining insight through both quantitative and qualitative forms into market trends, creative analysis and channel analytics
- Continue to innovate our test pipeline to optimise performance KPIs

**Who You Are**:

- Previous experience in Influencer Marketing is required
- Strong performance marketing experience
- Understand the role of community-first apps (like Discord) in the gaming multi-verse and leverage them for customer acquisition
- Passion for identifying and unlocking new growth opportunities
- Previous external/partner communication experience with the ability to build strong rapport with internal and external partners
- Highly organised and performance-orientated with the skills to manage multiple live campaigns
- Self-starter, entrepreneurial with the confidence to work independently and deliver presentations internally
- Very comfortable with data reporting and analysis, with strong Google Sheets experience

**What you will get in return**:

- 70% off HelloFresh or Green Chef boxes
- Company pension scheme
- Gym membership
- Bupa private medical insurance (including dental & family cover options)
- Bippit account - financial support
- Free professional development and coaching memberships
- Mental health first aiders and an employee assistance programme
- Dog friendly office (London site only)
- If in the office, enjoy a free breakfast every day
- Eye care scheme
- Cycle to work scheme
- Group Life Assurance

**Location**: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London / DC Site(s)

**Work Schedule**: Hybrid working - 50/50 remote working & flexible start/finish times (role
dependent)

You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager.

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