Digital Marketing Specialist

13 hours ago


Leatherhead, United Kingdom Reed Marketing & Creative Full time

Experienced in Digital Media campaigns? Ready to be part of an exciting project within a leading global tech organisation?

Reed Marketing and Creative are looking for an **EMEA Digital Specialist** to join a collaborative international team. You will be experienced in managing digital campaigns, briefing agencies, analysing campaign data and liaising with the teamon areas of improvement.

**Key responsibilities**:

- Execute digital campaigns against the EMEA marketing plan and digital strategy
- Work with the EMEA agency to brief, launch, optimise and report on Pan-EMEA digital campaigns each quarter across multiple media channels
- Provide in-depth analysis of the digital marketing campaigns reports
- Work with cross functional teams (BU, Marcoms, regional teams, etc) and regional agencies to leverage and /or create the best content for digital campaign objectives; manage assets localization
- Coordinate LinkedIn ad placement for the Devices and Enterprise business
- Align with the Store team on digital marketing objectives and coordinate ad spend
- Provide campaign briefing / snapshot slides and distribute reporting slides along with insights and strategic recommendations to respective stakeholders
- Assist in managing budgets; process campaigns POs and invoices according to our financial processes
- Create monthly & quarterly sales and marketing team update presentations as well as ad hoc reports for specific campaigns and peak seasons
- Provide updates for the monthly Digital Hub calls with the respective regions
- Potential to grow within the job and, as the business grows further, to take on added responsibilities (e.g., programmatic in-house solution etc.)
- Build cross-functional team relationships and work across all departments to ensure paid channels are fully utilised as part of the brand marketing strategy
- Continually monitor advertising trends; provide insights and recommendation for our strategy

**We are looking for**:

- Experience of the media planning and media buying process (must have)
- Technical knowledge of digital marketing advertising platforms (must have)
- 2+ years’ experience with digital advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads )
- Thorough knowledge of digital marketing trends and proven ability to design bespoke campaigns based on required goals and consumers’ path-to-purchase
- Technical knowledge of digital marketing advertising platforms such as Google (Display & Paid Search), SEO, social media channels (Facebook, LinkedIn, etc), and programmatic advertising
- Copywriting and content creation
- Experience in managing agency partners
- Experience in digital marketing reporting, including creating reports & presentations
- Proven strong data interrogation and analytics skills
- Ability to multi-task, prioritise and meet deadlines and work well in a team setting
- Bachelor’s Degree in Business or Marketing or equivalent. Must be technically literate and proficient

**Benefits**:

- Hybrid working
- Competitive salary
- Bonus scheme
- 25days holiday + bank
- Holiday buy and sell scheme
- 8% pension
- Private Healthcare
- Life insurance
- Employee assistance programme



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