Marketing Generalist

**Marketing Generalist**

Hours: 2 or 3 days a week

Prescribe Digital is looking for a Marketing Generalist to join our growing, international team and support marketing initiatives by conducting competitor research, developing and executing effective marketing campaigns, and reporting on their performance.

Guided by a Senior Marketing Consultant, the role entails managing various projects, including implementing webinars, marketing automation, website refresh, and new product launches. The individual will also support lead generation and content creation and distribution across various platforms.

**Responsibilities**
- Assist with coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience.
- Contribute to social media and content calendars by managing the production of interesting and shareable content, such as blog articles, social media posts, videos, infographics, etc.
- Ensure that regular web content updates are performed and checking content for accuracy and consistency. Helpful to have experience with WordPress and Elementor (but not essential)
- Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness.
- Conducting market research, monitoring industry trends and customer behaviours, helping identify target audiences.
- Support with organising webinars/round tables.
- Rich Content Piece Creation e.g. white papers, eBooks and case studies.

**Requirements**:

- Bachelor’s degree in Marketing, PR, Communications, or a related field.
- 2+ years of experience in Marketing, PR, Communications and/or Advertising.
- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook, MS Teams).
- Experience with social media marketing on platforms like LinkedIn, X (formerly Twitter), YouTube, etc.
- Knowledge of CMS ideally including WordPress and Elementor (but not essential)
- Familiarity with analytics tools, such as Google Analytics.
- Knowledge of SEO and keyword research.
- Strong copywriting, editing, and proofreading skills.
- Knowledge of Adobe Photoshop (desirable).
- Experience with LinkedIn Advertising (desirable).

Please note - if you don’t meet all of the above criteria but have a passion for marketing and you’re eager to learn, please do get in touch.

**Job Type**: Part-time

**Salary**: £180.00-£250.00 per day

**Benefits**:

- Work from home

Supplemental pay types:

- Bonus scheme
- Commission pay
- Performance bonus