Social Media Community Lead

Acorn by Synergie is currently looking for a Social Media Community Lead on behalf of their client based in Braunton, North Devon

In this role, you will be responsible for engaging with the companies online community, responding to comments and direct messages, seeking out conversations, as well as developing new spaces to engage with followers and customers.

Office based working, however after initial induction and training the company would consider hybrid working.

Full-time; Monday to Thursday, 9:00am - 5:00pm and Friday, 8:30am - 4:00pm

Main purpose of the role:

- Day-to-day management of the online community spaces.
- Work with the marketing team to execute a cohesive and engaging social media strategy across all accounts.
- Increasing social media engagement among current users through interactions.
- Respond to comments and direct messages on social media channels, including, but not limited to; Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok and others.
- Development of brand awareness and online reputation.
- Use insights from the community to help develop the social media strategy, support product development and improve customer service.
- Deliberate planning and goal setting.
- Measure results through reporting to continually evaluate the effectiveness of the social media strategies and develop actionable insights to evolve engagement strategies.
- Monitor and ensure growth and engagement for all social media channels on a daily basis.
- Knowledgeable in social media tools and programs to help optimise engagement, manage daily postings, etc.
- Develop and grow new online community spaces for followers and customers (Facebook Groups, Discord, Metaverse)
- Seeking out conversations with potential new customers, ambassadors and influencers on social media
- Grow online community in new territories (US, Canada, EU)

Knowledge, skills and experience required:

- Extensive experience in social media either for a brand or an agency. Past experience in the outdoor lifestyle space is preferred
- Highly well-versed in social media marketing including earned and paid content, analytics, metrics, content creation, posting, etc.
- Possess a balance of creativity with good analytical skills
- Ability to manage multiple tone of voice and communication styles

Essential:

- Creative, out-of-the-box thinking
- Excellent organisational skills
- Superb copywriting skills
- Knowledge of social networking platforms including, but not limited to Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok and Snapchat
- The ability to work quickly and shift gears rapidly

Acorn by Synergie acts as an employment agency for permanent recruitment.