Head of Advocacy

5 days ago


London, United Kingdom L'Oreal Full time

LUXE Head of Advocacy
- Maternity Cover

When you look at L’Oréal, what do you see? If all you see is lipstick, look again and experience the Freedom to go Beyond the ordinary. That’s the beauty of L’Oréal. We operate in 150 countries on 5 continents. With 36 international brands and 86,000 employees worldwide, we’re well on our way to fulfilling our common purpose: to create beauty that moves the world.

By 2030 we want to capture over another 1 billion consumers around the world. How? By creating cosmetic products which meet the infinite diversity of consumers beauty needs and desires, and always through digital innovation. Not only that, but taking our sustainability goals seriously; moving us to a more inclusive and sustainable society, for every generation.

Our brands, dynamic culture, and always being our own challenger mean that we offer freedom and opportunity you won’t get anywhere else.

If you want the Freedom to go Beyond, we’ll see you at L’Oréal.

If you join the L’Oréal Luxury Division, you’ll directly contribute to providing our consumers the best products and brand experience by making it unique for them.

Thanks to our strong, balanced and complementary portfolio we are able to meet the needs of every consumer, at every price level.

Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Our incredible strength comes from allowing us to win in any environment; the most important one being the teams, which are talented, diverse, committed, passionate in every region, country, department, and function.

You will

As the Head of Advocacy, you will be responsible for building and implementing the consumer advocacy and engagement strategy for 18 brands with the L'Oréal Luxe portfolio by:

- Defining strategy & KPIs for each advocacy touchpoint, and keep the brand teams’ focus on the targets with regular check-ins, monthly results-sharing meetings, concrete recommendations for how to hit targets efficiently, and competitor case studies
- Streamlining divisional reporting templates and help brands assess the real business impact and ROI of influencer and other advocacy campaigns across multiple digital channels
- Collaborating closely with senior stakeholders from brand teams, corporate teams, and international teams, to create a strong sense of community and alignment
- Providing thought leadership, sharing best practices to drive innovative consumer engagement ideas that can scale across the division and the Group
- Providing tailored recommendations and guidance for individual brands for all advocacy touchpoints (influencer marketing, ratings and reviews, online consultations, social commerce, press, etc.)
- Identifying cross-brand opportunities to engage with customers
- Owning the relationship with key agencies, monitoring tools and platforms providers, and upskilling the wider teams on how to use them
- Digging deep into monthly data and post-campaign analyses to ensure Luxe brands are delivering their targets in the most cost-efficient way, and work closely with media team to ensure advocacy work is being amplified to a wider audience

You have
- A deep understanding of 360 communications strategy - experienced in a breadth of PR skills from print communication, influencer marketing, consumer engagement, digital communications
- An understanding of commercial and paid media objectives.
- Experience analysing results data, and able to quickly turn findings into concrete recommendations for brands
- Comprehensive experience within influencer marketing - identifying the right partnerships and audiences that fit the brand values and objectives;
- A drive to develop our social commerce strategy - leveraging new tools and technology to develop and evolve our commercial objectives via social channels, platforms and communities - from beauty advisors to brand superfans
- Strong communicator with an ability to present ideas and strategy in visually impactful way
- Lots of energy to find new ways to connect with our customers and drive our business

You show

Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.

Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.

Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.

Empathy: You cooperate and network effectively, creating genuine and trustful relationshi


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