Graduate Consumer Research Executive

4 weeks ago

Stockport, United Kingdom NielsenIQ Full time

**Job Description**:
CGA’s Graduate Consumer Research Executives are instrumental in supporting the setup and management of both qualitative and quantitative consumer research projects, enabling the team to unlock best-in-class consumer insight and uncover the key trends influencing the market and our client’s businesses.

Working closely with the Consumer Research team to understand client objectives and research goals, the Graduate Consumer Research Executive supports the delivery of research solutions that meet the client’s brief and analyse the results to produce relevant insight and recommendations.

**Research**
- Developing a good understanding of the different qualitative and quantitative research methods available & demonstrates pro-activity in learning more about different research techniques
- Processing, manipulating, and interpreting consumer data you will work on a range of projects to turn data into insight for clients
- Developing an understanding of recruitment, moderation, and analysis requirements of quality research
- Supports the setup, management, and moderation of various qualitative research methodologies (including working with relevant recruitment channels/companies)
- Supporting the design of basic surveys/topic/moderators/ guides for focus groups and field research
- Develop an understanding of core quantitative methodologies & the benefits of quantitative research.
- Develop an understanding of qualitative techniques and the benefits and use of them
- Can script surveys accurately using CGA’s chosen scripting tools
- Supporting the design of quantitative surveys that meet the brief and research output requirements
- Support in relationships with third-party relationships, including online panel providers, and field and recruitment providers to support project completion

**Analysis & Presentation Creation**
- Responsible for extracting all data required for analysis or briefs
- Support in the analysis of qualitative data, working with the project team in identifying key themes in line with objectives and assisting in the writing of reports
- Analyse statistical data, working with the project team in identifying key trends to provide clients with results from their projects in line with research objectives
- Develop an understanding of statistical testing, and how sampling and weighting issues affect analysis in order to analyze and interpret the data accurately
- Support in the construction of brief relevant & attractive presentations with guidance that provide clear direction to clients
- Begin to understand how to tell a relevant story to clients using research findings
- Work with CGA client teams to deliver within project timeframes and to meet brief objectives
- Support, where necessary, with client presentations to add context to findings

**Profile**
- Deadline & quality driven with high personal standards - wow with every delivery
- Value people & the benefit of teamwork - care for the team & consider the needs of all
- Inquisitive & enjoy learning
- Show integrity & responsibility
- Positive & solution focussed
- Show initiative, innovation & a strong desire to improve
- Proud of what we do

**We Offer**
- Generous Pension Scheme
- Private Medical Insurance
- Life Assurance
- Gym Membership Discounts
- Cycling Solutions Scheme
- Holiday Entitlement plus additional Holiday Purchase Options
- Refer a Friend Scheme
- Local Discounts (Cinema tickets, retailers etc)

**Qualifications**:
Additional Information

**About NIQ**

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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**Our commitment to Diversity, Equity, and Inclusion**

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
- NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process._

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