Marketing Coordinator

4 days ago

Guildford, United Kingdom Bluetree Recruits Ltd Full time

**Marketing Coordinator - Guildford, Surrey**

**Salary paying up to £30,000 DOE, plus benefits**

**NOT A HYBRID ROLE - Your time will be spent working in the office, which is based in Guildford, Surrey**

We are looking for a Marketing Coordinator for our client, who is the world’s leading commercial real estate services firm with offices located around the globe. We are delighted to be recruiting a Marketing Coordinator to co-ordinate and deliver all aspectsof marketing at a very popular Shopping Centre in Guildford.

The Marketing Coordinator’s key responsibilities include:

- Assist the Marketing Agency and Centre Manager to deliver the Centre marketing strategy
- Deliver internal communication of marketing activities to tenant partners, external suppliers, agencies, and other stakeholders
- Deal with external communication and marketing enquiries
- Deal with the execution and management of the centre’s brand strategy
- Liaison with external marketing consultants, attending regular meetings and developing partnerships
- Close liaison with Tenant partners to garner sales information and performance metrics and report on same
- Support on day to day management, reporting and analysis of all web based and viral marketing as well as social media platforms
- Build and maintain relationships with key stakeholders within the business
- To be the retailer’s first point of contact forging strong relationships with all occupiers, building up a network of contacts in store and at head office level
- Create an effective, engaging and efficient communication programme to include quarterly retailer briefings, handbook, intranet and regular updates through newsletters
- Collate specific and meaningful anecdotal information on retailer performance to help establish the sustainability of individual retailers and category groups, aligning findings to the turnover reports
- Fully engage and increase sales of retailers specifically those on turnover clauses and new arrivals
- Assist on the delivery of innovative marketing campaigns and bespoke initiatives to create customer loyalty and maximise dwell time, spend and visitor footfall
- Assist in community awareness and understand corporate social responsibilities
- Coordinate and facilitate promotional events and entertainment activities within the Centre
- Reporting and analysis of event activity
- Coordination of commercial income generation activities working with promotions agencies, brand partners etc. and reporting on performance of same
- Assist the Centre and its tenant partners with on-site promotion activities
- Coordinating monthly marketing reports for all key stakeholders
- To analyse and report on national, regional and local data (PFM, Springboard, ONS and BRC)
- Effectively manage the footfall contract, relationship and reporting suite in line with business reporting requirements with the service provider
- Undertaking any other ad-hoc marketing activities
- To provide and effectively work with the leasing team in order to support new lettings and facilitate unit inspections where required
- Understand the changing landscape of shopping centres and retail, identifying emerging brands and trends
- Engage with managers and area manager to drive improvements in store including; stock package, fit out, trading hours, demise, training, cleanliness, maintenance, signage etc.
- Support Centre Manager in the collation of retailer turnover certificates and performance forecasting
- To support the Duty Manager function as a senior member of the management team, ensuring all emergency procedures are adhered to
- Any other duties as directed by your Manager
- To ensure compliance with standard policies and procedures

The Marketing Coordinator should have the following personal specification and requirements:

- Experience of creating and implementing visitor attracting events programmes
- Report production and presentation skills
- Experience of shopping centre or retail environment
- PR / Media training (desirable)
- Website / digital media management
- Creative ability
- At least two years marketing management experience including experience in social, data and digital management (desirable)
- Educated to A level standard or equivalent with GCSE "A to C" grade in Mathematics and English
- IT Literate - and in particular, to an intermediate level in Excel and PowerPoint
- Budget setting and management experience

**What’s on Offer**
- Private healthcare
- Additional benefits depending on length of time in service

**Job number**: BT-0157

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