Tactical & Dealer Marketing Executive

3 weeks ago


WaltononThames, United Kingdom Kia UK Full time

**Purpose of Job**:
The Tactical and Dealer Marketing Executive will support the Manager - Tactical and Dealer Marketing and other Marketing Managers with the development and implementation of Kia UK Limited’s (KUK) Tactical and Dealer Marketing plans as well as being involved in Dealer Events and some elements of eCRM with the aim of building a loyal Kia customer database, driving sales and converting prospects to next generation Kia owners.

**Main Responsibilities/Tasks**:
**General**
- Working in conjunction with the relevant stakeholders and supporting the team to ensure that the marketing programmes and strategies are developed to the business objectives of each of the above Channels.
- Supporting the creation of bespoke marketing materials, within agreed strategic requirements for usage.
- Involved in the briefing process briefs for approval and undertake the development of materials. Develop a robust plan on the following.
- Advertising - Supporting the development of Key Visuals for both National and Dealer templates
- Media - Involved in the creation of Radio, Press and other media channels for specific campaigns.
- Digital formats
- Events - Support a range of events including national, regional and dealer events
- PR - work with the PR team to identify and implement opportunities and events
- Provide regular reporting to stakeholders on the success of actions by channel.

**Tactical Dealer Marketing (60% of work load)**
- Ownership of Dealer Communications including newsletters and presentation slides
- Ownership of Dealer Marketing Portal content and reporting
- Ownership of the Website Customer Journey through Tactical Offers section
- Assist in the development of tactical campaign, from a creative and media perspective
- Assist in the implementation of the Dealer marketing creative and media programs, including all in-dealer marketing materials, e.g. POS.
- Assist the Marketing Manager in developing dealer marketing tools including ad serves, paid and non-paid media channel planning, digital, KPI and ROI

**Channel Marketing (20% of work load)**
- Assist with enhancing the website customer journey on the owners/fleet/Motability section
- Ownership of the Dealer marketing creatives and media programs, including all in-dealer marketing materials, e.g. POS
- Assist with all channel campaigns, from a creative and media perspective
- Assist with all channel marketing reporting and budget tracking

**CRM (20% of work load)**
- Assist with the development of dealer brochures
- Assist in working on national campaign/competition eDM’s e.g. test drive campaign
- Assist with dealer eDM’s via Kia Contact

**Person Specification**:
**Education**:

- Educated to degree or equivalent level.

**Experience**:

- Desirable - Min 1 years of work experience

**Skills**:

- High energy, driven, self-starter and well-motivated
- Demonstrate effectiveness in working cross functionally
- Organised individual with a high level of attention to detail and results driven
- Customer focused
- Demonstrates resilience, flexibility and willingness to explore different paths to achieve an outcome
- Ability to manage budgets, schedules and in preparing estimates
- Adjust quickly to new circumstances, challenges and ability to handle ambiguity
- A team player working on multiple projects supporting various initiative.
- Excellent working knowledge of MS Word, PowerPoint and Excel

**At Kia, we are committed to employing the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and thereby not discriminating against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.



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