Marketing Manager

1 month ago


Milton Keynes, United Kingdom TWENTY 2 RECRUITMENT Full time

**The Role**:
The CRM Marketing Manager is responsible for the development, execution, and continuous refinement of UK and International multi-channel conversion strategies. You’ll be executing powerful and motivating communication programmes, all with a focus on customerneed and marketing effectiveness against a backdrop of achieving key KPI’s and cost-efficiency.

This role demands extensive cross-functional collaboration, good communication skills, excellent project management skills, creative skills, and a process-focused aptitude that will enable the CRM Marketing Manager to effectively execute against multipleworkstreams.

**Duties and Responsibilities**:
**Management and Strategy**:The CRM Marketing Manager is responsible for the day to day delivery of the conversion campaigns. Along with senior CRM management, the CRM Marketing Manager also plays an active role in the formation of ongoingCRM strategies that enable the continuous and consistent testing, learning, and optimisation of the conversion programmes. The role holder must have a clear understanding of how to leverage behavioural, lifestyle, transactional, and demographic data in orderto deliver relevant multi-channel marketing programmes.

**Analytics**: Working with the Performance Manager, the CRM Marketing Manager is responsible for building conversion metrics and conducting inflight and post-campaign analytics for the purpose of realising and implementing recommendations forfuture CRM campaigns.

**Best practice**: It is the responsibility of the CRM Marketing Manager to guide CRM campaigns and introduce new capabilities for the purpose of meeting emerging business needs and market trends. In this capacity, the role holder needs to sharenew and emerging CRM best practices across the team.

**Skills Required**:
**Experience**: The role holder must be an experienced, commercially focused marketing professional with a track record of success in customer communications and prospect conversion. Demonstrable experience of successfully creating and deliveringmulti-channel and multi-media customer engagement and conversion programmes at scale, based on consumer and data insight.

**Interpersonal Skills**: The role holder must demonstrate an ability to work in a fast-paced environment with ease, be entrepreneurial, self-motivated and proactive, have an insatiable thirst for knowledge, have critical attention to detail,be able to prioritise and meet deadlines while working on multiple projects, and have creative problem-solving skills.

**Communication Skills**: Being a highly interactive position, the CRM Marketing Manager must have excellent communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting. Therole holder will also create reports and strategic proposals that will be presented to the senior CRM management and, as such, must possess excellent written and verbal communication skills that will ensure these reports and presentations are clear, concise,and convincing.

**Management Skills**:The role holder must havea sound understanding of and a commitment to, equal opportunities and diversity and an inclusive approach. The role holder must be an evangelist and ambassador for customer marketing and a teamplayer who is fair and consistent in their approach and management style.

**Collaboration**:The role of the CRM Marketing Manager is also highly collaborative. The role holder works closely with various departments within the organisation, inclusive of the senior leadership team and key stakeholders in an effortto develop and launch appropriate multi
- channel marketing initiatives. The CRM Marketing Manager also works closely with the data department in an effort to better understand all CRM feeds and data flowing in and out of CRM programme management tools.


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