Senior Marketing Campaign Lead

2 weeks ago


Canning Town, United Kingdom Reed Talent Solutions Full time

**Senior Marketing Campaign Lead**

Are you a Communication and marketing specialist in search for an exciting new job opportunity? If so, Greater London Authority, one of the largest Central Government agencies based in London are looking to recruit a Senior Marketing Campaign Lead on a 3-monthcontract (with possibility of an extension) to join their team. The role is full time, Monday to Friday and offers hybrid work, 3 to 4 days work from home.

**THE ROLE**:
Develop and manage consumer-focused marketing and communications plans and campaigns for the GLA across the full marketing mix including online and traditional offline channels. The Senior Marketing Officer will be responsible for planning and managing thedelivery of those campaigns and reporting on performance.

**KEY RESPONSIBILITIES**:

- Develop and deliver GLA integrated marketing and communications campaigns ensuring that all work contributes to the GLA’s business objectives as well as the Marketing and Communications strategic objectives on raising awareness, increasing engagement, anddelivering access to our work for Londoners. The scope of work will vary in size from small short-term projects to longer term strategic initiatives.
- Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined, and appropriate performance management processes are in place, propositions are based on consumer behaviour and need, appropriate channel strategies,online and offline are defined and effective project management processes are in place throughout the entire campaign lifecycle.
- Through thorough research and analysis of consumer behaviour, and the communications landscape, ensure that all campaign assets are appropriate for the audiences that we are trying to reach and that we champion the consumer in all our work. This will involvegenerating, editing, and proofing copy as appropriate on offline and online channels.
- Act as an effective account manager, working closely with the policy and event teams to integrate the work of the Marketing and Communications team into the planning activities of the policy areas, liaising with policy officers, Heads of Unit, Press Officers,and Assembly Members, as appropriate.
- Take responsibility for working with policy teams to forward plan work and understand future needs. Advise internal clients and stakeholders on marketing and communication related issues.


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