Marketing Executive

6 months ago

Ipswich, United Kingdom Klipspringer Ltd Full time

**Marketing Executive - Ecommerce**

Klipspringer is a fast-growing and progressive company providing food safety compliance solutions to the complete food sector across the UK & Ireland. With a team of over 60 employees, we’re a family-run business with family values at our core. We go above and beyond to care for and progress every team member, helping you move forward in your life alongside our exciting business growth journey

With over 4,000 customers, Klipspringer's online presence is continually growing and we are looking for a hard

**Employment Details**

Department - Marketing

Reports to Marketing Manager

Status / Type Permanent

Location Ipswich

Days Monday - Friday, 8am - 4:45pm

**Roles & Responsibilities**

▪ Continually improve website performance (of both Corporate and Portal/Shop site) to improve user experience, increase online adoption, help customer retention and increase product awareness, including online upsells and cross-sells to increase average online order value.

▪ Proactively manage website developments, working with internal and external digital teams.

▪ Work with marketing content team to improve SEO performance and domain authority.

▪ Manage paid advertising PPC/LinkedIn, with regular testing, reviews & reporting.

▪ Support with digital/automated lead nurturing where relevant.

▪ Conduct regular website audits (at least quarterly).

▪ Provide regular reporting on SEO and paid advertising campaigns (at least quarterly).

**Performance Objectives**

▪ User experience metrics

▪ SEO metrics (loading times, mobile responsiveness, keyword rankings, domain authority etc)

▪ Website traffic and revenue

▪ Average online order value

▪ Online cross-sells / upsells

▪ Digital leads generated

**Skills Required**:
▪ Strategic planning and accountability for delivering on the plan.

▪ Excellent communication and project management skills, with strong time and task management to ensure achieve key performance metrics.

▪ Initiative and creativity to push boundaries and challenge the status quo.

▪ Ability to work with and manage external agencies/consultants.

▪ Good knowledge of website/ERP integrations, and up-to-date marketing tools and techniques, including Google

Analytics (GA4), HotJar, Search Console etc.

▪ Knowledge of technical SEO and familiarity with key website performance tools including Semrush,

UberSuggest, etc.

**General Expectations**

▪ Maintain personal and professional development to meet the changing demands of the job and participate in appropriate training activities.

▪ Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this job, whether that be on-the-job training, in-house training or external training courses.

▪ Undertake health and safety duties commensurate with the post and as detailed in the company’s Health and

Safety Policy.

▪ Act as an ambassador of the company and promote the company brand, always displaying a positive image to customers and members of the public.

▪ Live and breathe our core values - care, competence and focus; deliver to our mission statement and promote the company’s long-term vision.

Pay: £28,000.00-£32,000.00 per year

**Benefits**:

- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Free parking
- On-site parking
- Work from home

Schedule:

- Monday to Friday

**Experience**:

- E-commerce: 2 years (required)
- Digital marketing: 3 years (required)
- Marketing: 3 years (required)

Work Location: In person

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