Marketing Executive

7 months ago

Congleton, United Kingdom Auto Legal Protection Full time

**The Business**

Over the past 25 years, ALPS has become a leading provider of add-on insurance products and claims services to the insurance broker market.

Based in Congleton, Cheshire, ALPS works with a large and well-established partnership base of Insurance brokers covering the whole of the UK market.

We’re looking for a marketing executive to grow the ALPS business through the delivery of multi-channel campaigns to reach our B2B and B2B2C target markets.

The marketing manager will be responsible for the guardianship of the ALPS Brand, including PR and attendance at events.

**Accountabilities**

**Measures/KPI**

**Primary -**

**Secondary indicators -**
- Improved deliverability via high quality data management.
- Growth in LinkedIn following.

Enable Brokers to effectively market to clients on the behalf of ALPS - generating growth by Brokers who are being supported by your work.

**Measures/KPI**

**Primary -**
- Volume of inbound requests for support materials.

**Secondary indicators -**
- Satisfaction score of materials.
- Proactive collaboration with Brokers to activate new B2B2C ideas.

**Responsibilities**

LinkedIn:

- Monitor & share competitor and broker activities.
- Keep abreast of industry news and interacting with those that could increase our follower base and generate sales leads.
- Publish ALPS product / people / community-in-action news and thought leadership content.
- Build and dispatch regular cross sell and up sell messaging.
- Use Marketing CRM to generate lists.
- Extract leads based on click activity and circulate to BDMs.
- Maintain a good ISP sender reputation by cleansing database.

Public Website(s) & authenticated sales portal:

- Maintain view of website(s) activity via Google Analytics.
- Keep all product & contact pages up to date.
- Ensure up to date training (videos) within sales portal.

Events:

- Organise presence at the Broker events calendar, including the costings (ROI), logistics and plan of action.
- For exhibiting events, organise the logistics and items ready for the team and manage the upkeep of stand and printed promotional material.

Sales support material:

- Manage presentation templates to be used for sales proposals.
- Create bespoke digital marketing literature for both Brokers and their clients, to a template.

Brand guardianship:

- Maintain templates, including policy wordings and company documents.

**Role suitability**

We’re looking for someone with 1 or 2 of years of marketing experience, ideally within an FCA regulated environment. You’ll be very familiar with Microsoft Word, especially Powerpoint, and ideally Adobe Creative products.

**Job Types**: Full-time, Permanent

**Salary**: £20,000.00-£25,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- On-site parking
- Work from home

Schedule:

- 8 hour shift
- Holidays
- Monday to Friday

Supplemental pay types:

- Quarterly bonus

Ability to commute/relocate:

- Congleton, CW12 3AQ: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Congleton, CW12 3AQ

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