Uki Head of Marketing

**We help the world run better**

**PURPOSE AND OBJECTIVES**

The Head of Marketing is a position that bears responsibility and accountability for driving business results and organisational effectiveness. We are looking for an experienced, enthusiastic, collaborative integrated marketing expert. You will lead the development and implementation of SAP’s UK and Ireland marketing strategy for increased awareness, thought leadership, demand and revenue growth, and customer lifecycle management as well as loyalty. You are expected to drive innovative audience focused marketing from strategy to execution with an adequate mix of push and pull tactics. Additionally, you will oversee evolving and motivating a best-in-class Marketing organisation as well as of engaging with internal and external stakeholders on various levels, leaving a strong footprint as a thought leader in the market.

**What You’ll Do**

As the Head of Marketing UK and Ireland, the UKI marketing team will report into you. You will report into the VP Head of Marketing EMEA North and be a member of the Marketing EMEA North leadership team. In addition, you work in close cooperation with the field leadership team. You will be:

- Leading the development and implementation of innovative marketing strategy and programs in partnership with Sales to meet revenue and pipeline targets in UKI and position Marketing as a business partner and vital source of demand
- Ensuring that persuasive, consistent and concise positioning occurs throughout all marketing programs within the customer segment/industry/line of business/SAP solution/market unit to position SAP as the preferred partner in digital transformation.
- Creating and communicating goals, objectives and key performance indicators for all marketing initiatives and ensuring that return on investment is achieved.
- Effectively managing the marketing budget and making decisions regarding investment levels for targeted customer segment, industry, solution or market unit opportunities.
- Engaging with the UKI market unit Leadership Teams (Managing Director, COO, Sales Heads, etc) to align on prioritisation, progress, action items to improve performance and consistency with business strategy and go to market.
- Building productive and influential executive relationships with internal and external constituents - acting as thought leader in the market engaging with PR, analysts and influencers to advance SAP’s reputation in the region.
- Leading the team to operational excellence ensuring scale, leveragability, best practice definition, continuous learning and ensure the transition from strategy to deliverable.
- Building and evolving a high performing modern marketing team with complementary strengths

**EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES**
- Strong skills related to people development, trust building, empowering, motivating and developing teams.
- Coaching and mentoring experience
- Strong marketing skills, esp. proven track record in data driven (performance) marketing and proven business results in demand generation and pipeline progression
- Experience in managing teams and working in a complex, matrix-based and collaborative organisation setting.
- Recent experience and broad knowledge of business drivers and dynamics of the UKI marketplace and IT ecosystem
- They should thrive in a demanding, quick turnaround environment where change is a daily reality.
- Must have experience in managing budgets effectively across multiple departments, setting up effective metrics and business processes.
- Strong grasp and proven record of successful interaction with both creative aspects of business and technical implementation and tactics of operations.
- Track record as a thought leader and influencer in physical or virtual communities.
- Excellent communication, negotiation, stakeholder management and presentation skills.
- Experience in the High Tech and/or fast-paced subscription business is preferred
- Proven track record of successful transformation and change management to impact revenue and transform brand and customer experience.

**WORK EXPERIENCE**
- Minimum of 10 years of business experience with an emphasis on transforming a marketing organisation (tactics, processes, systems, people).
- Senior working experience in complex, fast-paced matrix environments
- Relevant software / technology industry or subscription based (also B2C) industry knowledge preferred
- Excellent business-orientation, strategical and analytical skills combined with a focus on execution and results

**Meet The Team**

The UKI Marketing team is made up of diverse, multi-talented individuals who drive a One Team mentality and who thrive to make an impact in an inclusive culture.***

**We build breakthroughs together**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and c