SEO Specialist

A little bit about Zengenti

We're an established software company that designs and develops the Contensis API-first CMS. We help some of the largest organisations across the globe to manage their websites. Our clients include large private sector companies and public sector organisations like local governments and leading universities. We're creative and caring - our team and clients mean everything to us.

Our offices are on the outskirts of Ludlow in Shropshire, but we're flexible in our working arrangements and offer hybrid and remote options. We're also flexible on our daily start and finish times.

About the role and our marketing team

We're looking for an SEO specialist to join our campaign marketing team. The team focuses on generating new opportunities and growing our client community. We do this by spreading awareness of how we help organisations manage and perfect their content. Typically we go into the office at least once a month because we enjoy getting together in person. Our meet-ups often revolve around food

We're a small, supportive team working closely to achieve our overall goals - raising our profile in the market and generating new opportunities.

We need someone to support us, specifically in SEO and paid advertising. We're looking for someone who can lead in these areas:

- Planning and managing organic SEO growth campaigns, including developing and implementing SEO/PPC strategies
- Building and optimising PPC campaigns (specifically LinkedIn Ads, Google Ads and YouTube Ads)
- Managing Google Analytics (specifically GA4)
- Reporting on the success of SEO and PPC campaigns and influencing future campaign plans based on results

Ideally, we’re looking for someone who has knowledge and experience in these areas:

- Marketing a high-value product with a long sales cycle
- Managing and evolving sales/marketing funnels
- Generating MQLs through multi-channel marketing campaigns
- Nurturing MQLs through to SQLs
- Managing multi-channel marketing approaches from planning to execution
- Planning and developing the promotion and reach of blogs and eBooks.
- Planning, developing and executing integrated marketing campaigns, including developing briefs and reporting on the success of campaigns.

If you have prior knowledge and experience in these areas, even better.
- Understanding of the enterprise CMS marketspace
- Marketing enterprise software (specifically CMS)
- Sourcing quality data through eBook campaigns
- Mailchimp
- Semrush or Ahrefs
- Working alongside an external PR agency
- Enterprise-level SaaS experience
- Marketing automation
- SaaS marketing

If you're caring, passionate about building connections and helping other people, and enjoy working as part of a supportive team, we'd love to hear from you.

What you can expect at Zengenti:

- For us, family comes first. It always has and always will. People never do their most creative work when they’re worried about other things, and you shouldn’t be expected to. We take extra steps to make your work-life balance as smooth as possible. Things like flexible working, working from home, and optional family medical cover all help to make life a little less stressful.
- Work should improve your life, not make you ill. We provide sit-stand desks, ergonomic chairs, and other equipment necessary to ensure your workspace is healthy and comfortable. And, for peace of mind, we offer an optional private healthcare package for you and your family. You can make video appointments with a GP when your local surgery is busy, order prescriptions to be delivered to your door, or refer yourself for physio on that dodgy ankle you rolled playing frisbee last week.
- Room to grow. You’ll work with large and high-profile organisations from your first day here, but you’ll also get the chance to develop your role as you grow. We’ll support your learning and encourage you to move in the most interesting directions. Everybody here is allocated an annual training budget towards conference tickets, books, or online subscriptions.
- A beautifully unique place to work. We're based in a renovated manor house near the market town of Ludlow in Shropshire. It’s a pretty spectacular location to take in the changing seasons, or just watch our resident ducks break into the front garden and wreak havoc. When you’re in the office and the weather’s good, why not get away from your desk at lunchtime by joining in a game of cricket on the lawn or going for a walk in the countryside?
- Getting away from it all. We run regular activities to break up the routine. Once a month, we get together for a company update and have lunch prepared by an outside caterer. Several times a year, we take an away day to go canoeing, paintballing, or go-karting. And, for six years (before the Covid-19 pandemic) we’ve taken a whole company break to a different European city.
- Use the latest technologies to break new ground. We use Slack and Zoom to communicate. We develop our w