Paid Marketing Lead

3 weeks ago


Birmingham Business Park, United Kingdom Inchcape Retail Limited Full time

**Paid Marketing Lead - Remote Working**

**Purpose of the Role**

As Paid Media Lead you will be responsible for all of our paid media, you are responsible for the day-to-day management of paid digital marketing campaigns which include paid search, display and social advertising.

**Responsibilities**
- Manage, review, and perform daily account responsibilities associated with Google Ads (PPC), and other search engine, google display network (GDN), and social media platforms.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage the day to day running of our retargeting ads to allow the business to show targeted ads to the users who visited our website and didn’t complete a conversion, report on these activities and identify ways to improve conversion.
- You will analysis and aim to deliver strong performance across the KPIs set.
- You will own day-to-day optimisations on the channels, design and implement innovative test ideas, budget management, performance reporting, and additional duties relating to ensuring performance is on-target or exceeds expectation.
- Provide creative copy suggestions and graphical ad templates.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with our goals.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance business goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Collaborate with all marketing members to ensure the online acquisition marketing is in line with the overall marketing strategy.
- Communication to team and management on project development, timelines, and results.
- Report on competitor marketing and market trends to better optimize channels.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Stay up to date with emerging technologies and the evolving digital landscape requirements.

**Core Skills and Experience Required**
- No less than 3 years’ experience in Search Engine Marketing (SEM) / Paid Search (PPC)
- Extensive experience optimising paid search campaigns to meet campaign objectives
- Proficiency in MS Excel, PowerPoint, and Word
- Expertise in paid campaign implementation, management, analysis and optimization
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Experience working with popular PPC ad platforms (Google Ads, LinkedIn Advertising, Facebook Advertising, You Tube etc)
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- Google Ads / Bing certification a plus
- BS/BA degree preferred

**About The Company**

Inchcape is a leading independent global automotive distributor and retailer. We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staffto ensure you and your car receive the best possible attention.

**OUR VISION**: To be the world’s most trusted automotive Distributor.

**Inchcape is ambitious** We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.


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