Pr & Content Account Manager
4 weeks ago
Central Employment are delighted to working alongside a leading Manchester based integrated Communications, Digital and Creative agency, who house regional and national B2B & B2C clients. They have new requirement for a PR & Content Account Manager, workingalongside the PR Account Director on key client PR & Content strategies and on-going campaigns
**Purpose of the PR & Content Account Manager**:
Reporting into our Account Director and working with the SEO and social media team, you will be responsible for PR and content for your clients. You will be hands-on, responsible for campaign planning, PR outputs, budgets and client queries.
You will be a strong writer, with solid editing skills, highly organised and an exceptional communicator, with demonstrable media relations skills, including proven coverage generation. You will be comfortable speaking with and building strong relationshipswith your team, clients, suppliers and the media.
Working closely with the Account Director, you’ll devise and implement hard working press offices, develop communications plans, create campaign proposals, contribute to new business proposals and provide robust analysis. You will be required to lead engagingpresentations to both clients and internally.
**Key Responsibilities**
- Planning, management and implementation of strategic and creative PR campaigns
- Copywriting (press releases, features, comments, white papers, reports, blogs, award entries and more)
- Media relations and coverage generation
- Monitoring clients’ industries, immersing yourself in their industry news
- Measure and report on the performance of campaign activity, refining where necessary
- Guiding your account team, mentoring them in their roles
- Regularly produce insightful, client-facing reports
- Developing proposals and pitching for new business
**Skills & Experience Require**
- 3+ years agency experience in PR & Content management
- Demonstrable experience leading and managing PR campaigns
- A solid understanding of B2B and B2C accounts, with proven results
- A passion for B2B PR is desirable
- Strong media relations skills and a portfolio of key coverage in national and trade media (print, online and broadcast)
- Understanding what makes a good story, tailoring content and tone of voice for different sectors and audiences
- A strategic approach to PR and broader marketing
- An understanding of how campaigns and content work across digital channels and help support SEO
- Ability to present work in a clear and meaningful way directly to clients and internal teams
- Excellent written and verbal communication skills
- Outstanding project management, organisational, planning and time management skills.
- Experience with tools and software to track activity and results, such as Gorkana, Sprout Social, Google Analytics, Hootsuite, Kantar, Meltwater
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