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European Category Marketing Specialist

4 months ago

Doncaster, United Kingdom Elevation Recruitment Group Full time

Elevation Recruitment Group are once again partnering with a global business in the search for a Category Marketing Specialist. The role is pivotal in developing, implementing, and executing marketing strategies for the health division, with a specialised focus within the business.

European Category Marketing Specialist
Doncaster
£40,000pa-£60,000pa

We are looking for a talented and dynamic individual with a proven track record in implementing a category strategy, ideally within the healthcare or workspace environments. As the ideal candidate, you will have a passion for identifying market opportunities, understanding consumer needs, and crafting effective marketing plans.

Benefits:

Bonus scheme
Pension with match funding (up to 8.5%)
25 days annual leave, increasing by an extra day for every 5 years of service
Flexible working
Life assurance
Healthcare subsidised with employee assistance programme
Enrolment into health cash plan
Cycle to work scheme
Long Service Awards
Day off for your birthday
Free parking at the office
GIVE – employee voluntary programme
In this role, you will:

Implement category strategies, ensuring prioritisation of focus areas.
Oversee all marketing activities for the division, including campaigns, promotions, and sales tools.
Ensure effective communication of messaging to attract and retain customers.
Collaborate with cross-functional teams including product management, sales, and customer support.
Provide regular updates to senior leadership on marketing progress and project results.
Lead market research efforts to evaluate current and potential marketing activities.
Coordinate with internal Marcoms team and external agencies as needed to deliver marketing activities.
Manage photography/video shoots, ensuring timely delivery of assets.
Collaborate with local marketing teams across Europe to execute effective strategies.
Monitor and analyse campaign data to evaluate marketing success.
Work with Category Product Manager to identify new product ideas.
Prepare key presentations and launch documents in collaboration with the product team.
Manage marketing budgets efficiently.
Develop category expertise and stay informed about industry trends.
You’ll need:

Proven record in developing and launching marketing activities.
Experience in healthcare/workspace environments.
Strong understanding of traditional marketing channels.
Creativity and innovation in problem-solving.
Knowledge of budget management