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Digital Events Executive

4 months ago

Manchester, United Kingdom The Portfolio Group Full time

Are you highly organised, analytical and passionate about Digital Events?

We are looking for an exceptional marketing executive to join our client as a Digital Events Executive within a Sales Led business.

This is an exciting role which requires you to own the end-to-end process from pre-webinar promotion, to lead management into sales.

Day to Day:

Strategically plan and execute a comprehensive Wellbeing webinar program.
Develop and execute strategies for attracting and converting leads through webinars.
Deliver the webinar plan.
Prepare and distribute regular lead reports for sales teams and marketing teams.
Create briefs for marketing and sales team to support webinar promotion.
Take ownership of the entire webinar program, from conceptualisation to execution.
Develop a strategic roadmap for the program, aligning it with our demand generation goals.
Ensure that the program delivers high-value content while achieving tangible results.
Deliver sales blueprint including launch of all new webinar series, sales training, sales support collaterals, reporting and insights to meet targets.
Create engaging marketing campaigns through web, paid social, email, organic social to drive registration and attendance of webinars.
Ensure that the program delivers high-value content while achieving tangible results.
Work with subject matter experts and marketing team to create content required for live/ simulated live webinars.
Create webinar content to ensure they're educational and present the company as a thought leader in the space - and ultimately drive sales opportunity and revenue.

You:

Proven experience in program management and the development of webinars
Strong strategic thinking and tactical execution skills
Proficiency with webinar software and digital marketing tools
Excellent verbal and written communication skills
Excellent organisational skills and attention to detail

47657EB

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