Lifecycle Marketing Manager
2 weeks ago
Our client is a leading software solutions company operating within a global marketplace. They are now seeking a Lifecycle Marketing Manager for a 12 month contract. This is a hybrid role, with 2 days a week in their London offices.
Responsibilities
* You will help drive customer growth and retention of existing clients(B2B) working in close partnership with sales teams.
* Build and execute the account based marketing strategy and plan to deliver commercial results,
* Drive marketing campaigns that include product education, product launch roll-outs and offer promotions
* Be responsible for drafting a range of copy for lifecycle communications. Manage the creation and delivery of comms, and track results and learnings to inform future comms.
* Run webinars using Go to Webinar.
Key skills:
* Proven experience in driving lifecycle marketing initiatives and account based marketing campaigns in a B2B setting
* knowledge of email marketing, webinars, video, case studies, product demos, social, events and sales enablement.
* Experience in content creation and management.
* A strong partner for sales, working in lockstep to deliver ambitious performance goals
* Knowledge of SalesForce ,CRM and marketing automation software
* Experience working in software/tech would prove very useful.
Benefits
* Long contract
* Hybrid role
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