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Marketing Manager
4 months ago
Description:
Our client are on a mission to change the landscape of learning through virtual solutions. They want to give everyone the opportunity to develop and learn skills in a safe and practical environment.
With a team of world recognised experts in the fields of Mixed Reality, Education, Technology and Industry. They form consortia with educational and industry partners to develop advanced and immersive, VR / VE / AR digital learning programs. Their programs improve learners’ knowledge, increase pass-rates, reduces consumable and training costs.
Much of the team have worked together for over 10 years and reassembled after launching the business. As such they are committed to their team’s wellbeing and development and support them in a family like culture.
What you’ll be doing:
You’ll help develop the existing key accounts with collateral and events whilst building a pipeline of new opportunities for the sales team.
You'll use your expertise and passion for the company to manage social acquisition channels and leverage data to achieve results. You’ll build early-stage brand presence through finding relevant events, launching campaigns and generating PR and will own the go to market plan to help drive acquisition and growth into new sectors.
You’ll manage the B2B acquisition channels testing and scaling and:
* Create and manage email outbound campaigns.
* Optimise channels in order to always improve the performance of the business.
* Drive traffic & conversions to website, landing pages, social media.
* You’ll own the Sales toolkit (sales narrative, sales collateral, site content) and manage the CRM.
* Create or change processes as needed, aligning with sales.
* Align & choose, in accordance with cross functional priorities, which metrics/KPIs to focus on.
* Provide regular reporting on the performance of marketing channels and create case studies with partners.
Your skills:
* Extensive experience in marketing roles, with focus on B2B experience, ideally in the education or further education & enterprise technology sectors. Leading creativity & systematic with planning & implementation.
* Experience developing growth-driving marketing strategies, based on genuine customer, competitor and industry insight.
* Adept at managing all digital channels, social performance, email, SEO/SEM, PR, events and all forms of media to drive awareness, user demand and conversion.
* Data-driven & a clear understanding of how to balance analytical acumen with research & customer insights.
* Confident communicator at multiple organisational levels including C-level and external stakeholders.
* A strong collaborator working closely with other functional leads to drive the business forward.
* An agile player who can confidently navigate the start-up high pace across multiple functions through change and transformation in a fast-growing organisation.
* A strong network of commercial leaders to share experiences and sense check ideas and opportunities.
* Passionate about building relationships with internal and external stakeholders to foster effective collaboration.
Paul Feldman is the National Skills Agency Data Protection Officer. Your data will be stored until notice is given by you for it to be removed. Our Data Protection Policy will be forwarded to you on request. As we get a high number of applications we may be unable to give feedback to unsuccessful candidates. We will retain your details to keep you informed of other opportunities. National Skills Agency Ltd is acting as an Employment Agency in relation to this vacancy and is an Equal Opportunities employer we welcome applicants from all backgrounds
