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Digital Marketing Executive
4 months ago
Our client, a leading manufacturer in their field is seeking an enthusiastic and hard-working PPC Executive to join their thriving Marketing team.
The right candidate should ideally have studied Digital Marketing and have a proven interest in this career or have one year of PPC experience in either an agency or client-side role where management of basic search campaigns in Google Ads was undertaken.
This is a fantastic opportunity to learn and develop with progression to PPC Manager and beyond for the right person.
Company Benefits:
Company income protection scheme
Company pension schemeKey Responsibilities:
You will use a variety of tools and platforms on a day-to-day basis. Some of the main tools/platforms will include Google Ads, Google Ads Editor, Microsoft Ads, Looker Studio, SEMRush and Google Analytics (GA4).
With training and guidance, you will be responsible in your day-to-day role for the following:
Closely monitor and optimise PPC campaigns on Google Ads as well as Google Shopping, YouTube and Microsoft Ads.
Manage and monitor spend to ensure it is in line with assigned budgets.
Keyword analysis and research to create copy and other creative content for new product launches.
Shopping Feed optimisation and curation across 4000+ products.
Working with the wider marketing team to support key calendar campaigns in all territories. Including input on and execution of display campaigns.
Daily, weekly, and monthly reporting.
Experience and Skills Requirements:
A qualification in Digital MarketingProven interest in PPC
Knowledge of Google Display/Remarketing, Microsoft/Bing Ads, Facebook, LinkedIn, Twitter etc would be advantageous but not essential.
Excellent writing skills - you will be writing enticing ad copy
Creativity - you will be planning new campaigns
Familiar with MS Office products, particularly Outlook, word and Excel.
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted
