Marketing Execuitive

Key Responsibilities:

* Assist in planning and implementing marketing strategies and campaigns to support sales and product teams across the companies properties in alignment with established business priorities.

* Support the delivery, measurement, and reporting of both online and offline marketing activities.

* Support and facilitate company events, conferences, industry seminars, and webinars, acting as the primary contact for key stakeholders and partners.

* Coordinate and maintain the marketing content calendar, ensuring its timely and accurate execution.

* Coordinate and produce marketing content and collateral, collaborating with teams to ensure projects align with the marketing calendar and are delivered promptly at a high standard.

* Conduct and present market research insights and competitor analyses to inform future strategy and marketing decisions, as required.

* Handle ad-hoc marketing requests, including content for sales communications, social media, vendor marketing, events, charity activities and exhibitions.

* Use analytics tools to review, adapt, test, and enhance performance against KPIs

* Develop and oversee paid and organic social media activities for the companies properties, covering content planning, delivery, and performance reporting.

* Play an active role in website maintenance, performance and optimisation including SEO

Key Measurements:

* Timely, and accurate, delivery of work to agreed deadlines

* Social media engagement

* No. of qualified leads generated

* Sales & revenue generation

Key Skills:

* Experience working with MS Office, Google Analytics, Google Data Studio and other reporting suites

* Extensive working knowledge of MailChimp or a similar email platform

* Experience of creating great written content

* Ability to use WordPress (preferred) or similar content management system

* Experience working with organic and paid LinkedIn, Twitter and Facebook

* Experience delivering (& a solid understanding of) SEO (essential), PPC & affiliate marketing (desirable)

* Good understanding of marketing principles and project management

* Highly organised, being able to manage complex schedules/deadlines and ability to multitask

* Excellent written and verbal communication

* Organised and determined with an eye for detail

* Bold, enthusiastic, personable and motivated to get stuck in (team player)

* Marketing qualification preferred, with minimum 2 years’ relevant experience