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Marketing Executive

4 months ago

Rawtenstall, United Kingdom PP Associates Ltd Full time

My client, an international retail brand near Rossendale is looking to recruit an experienced Marketing Executive (Online & Offline) to join their forward thinking, dynamic Marketing team. Applicants must have both offline & digital marketing experience, as this role will be varied. If you have the relevant Marketing skills below then please get in touch

Key Responsibilities:

Report into the Head of Marketing..

Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the Group brands

Write content for the Groups websites

Managing all Paid Search, PPC, website updates and POS

Liaising with the UK Sales team regularly

Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links

Have an involvement in producing creative visual assets from idea through to visual execution

Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the Group brands across Instagram, Facebook, TikTok and new platforms

Produce creative social assets from idea through to visual execution

Influencer liaison on gifted and paid posts

Develop relationships with brand ambassadors, negotiate fees and manage budgets

Attendance/coordination of influencer events

Research and production of photoshoots to support seasonal launches including model and still life shoots

Assist with writing content for the Groups 6 websites

Liaise with 3rd party agencies on a day to day basis

Work alongside the graphics department to develop POS and assets to support the Group brands in the retail environment

Support some of the brands growing overseas distribution through tailored territory support

Liaise with Digital & Creative agencies on a day to day basis – managing relationships and workload

Manage the full lifecycle of paid search campaigns (PPC, Paid Social)

Market trend and audience research, creating ads and formatting, campaign planning etc

Reporting and post campaigns analysis Market/ trend research

Adhoc digital projects supporting the Marketing & Digital Manager

Skills Required:

Educated to Degree level in Marketing, Digital, Communications (desirable)

Must have extensive experience working in a similar Marketing role

Possess both Offline & Online Marketing background

Experience of social media, digital marketing, writing content, photoshoots, is desirable

Experience working in retail/fashion/agency or consumer products sector is preferred

Possess google analytics, mail chimp other digital packages (desirable)

Must have a creative flair

Able to learn new technology and systems

Salary up to £32k - (depending on experience) 1 day at home, 4 days in office - 8.30am-5.30pm Monday – Thursday, Friday early finish.

Pension, 22 days holiday + bank holidays, increasing with service. Onsite car park, social events