Performance Data Analyst

4 weeks ago


Victoria Greater London, United Kingdom EF Recruitment Full time

Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices.

Skills

* Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness.

* Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events.

* Strong stakeholder management, partnership and influence.

* SMB marketing / FinTech.

* Able to connect multiple data sources and unearth patterns of meaningful insights.

Responsibilities

* Analyse their digital media channel data and how it links to lead quality.

* Measure effectiveness of online advertising campaigns and "Above the line" media in driving sales.

* Deliver insight to help optimise media spend.

* Implement digital attribution models.

* Work with their global partners to streamline the lead pipeline.

Benefits

* Long contract

* Global company

* Free breakfast


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