SEO Specialist

4 weeks ago

United Kingdom Gambling.com Group Full time

Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth this year. The Group has offices in Dublin, its EU headquarters, and Malta.

Join our dynamic and expanding team at Gambling.com Group (Nasdaq: GAMB) in Europe. As leaders in the online gambling industry, our portfolio of brands, including flagship website Gambling.com, alongside Bookies.com and Casinos.com, empowers online gamblers with trusted content, expert analysis, and comprehensive resources.

We are looking for an SEO Specialist (German Language) to join our growing international editorial team. The successful candidate will work across our Gambling.com Group websites with a focus on editing and publishing high-quality SEO content and data across Casino, Sports, Poker, and Slots online publications.

You should be comfortable working to tight deadlines whilst maintaining high standards of editorial care and attention to detail. You will strive to research and develop SEO-driven content, produce linkable assets, supporting the GDC Group’s general link acquisition strategies.

This role sits within our content teams but consistently works cross-functionally with our technical SEO, product sales, design and marketing teams to create the perfect user experience and remain aligned with core company goals.

Responsibilities

  • Research and execute topic-driven content analysis for the German market and create high quality, informative casino content
  • Develop evergreen and time-sensitive content strategies across our suite of German language websites
  • Optimise copy, landing pages and data within content created using a knowledge mix of Product Marketing, Branding and SEO
  • Work between Product, AdOps and other internal / external teams to ensure tone of voice and brand standards are met
  • Continually suggest new and exciting ways to engage and form relationships through development of content, freelancer management and internal practices and be part of communal voice for strategic planning and ideation with larger content and product teams
  • Continually review and assess our websites’ E-A-T
  • On-page SEO and UX optimizations
  • Track impact of SEO Content initiatives
  • Competitor analysis
  • Assist with the development and implementation of PR SEO and link building strategy

Requirements

  • Fluent in German, and a flawless writer and communicator with a keen eye for detail and accuracy
  • A Gambling enthusiast and familiarity with the casino industry
  • Experience in creating content and content optimization
  • Experience of HTML, Content CMS systems and Digital Publishing
  • Experience working in cross-functionally with other teams and stakeholders
  • Knowledgeable of SEO techniques and best practices
  • Knowledge of ranking factors and search engine algorithms
  • Knowledgeable of conversion-oriented copywriting tactics
  • Experience with common SEO and digital marketing tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
  • Solid basic Excel skills

Perks & Benefits

  • Employee Stock Purchase Program
  • Comprehensive private Healthcare Insurance
  • Flexible work environment with the option for remote work
  • Lifestyle Allowance/Lifestyle Spending Account
  • Hardware and software
  • Regular company events, including seasonal parties and sports & social outings.
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day

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