Senior CRM Executive

4 weeks ago


Manchester, United Kingdom TN United Kingdom Full time

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Health, Wellness and Beauty online retailer

£30,000 (potential to go higher dependent on experience)

Manchester City Centre

Benefits include:

  • 25% Discount on products
  • 28 days + Bank Holidays
  • Nest Pension Scheme with 3% Employer contribution 5% Employee
  • Opportunity to learn Transcendental Meditation paid by the company if you wish

Forward Role are working exclusively with a Health, Wellness and Beauty online retailer to recruit a CRM Executive.

This exciting new role will set, monitor and lead the way in their CRM strategies for a new brand they are due to launch this month.

Responsibilities:

  • Run email & SMS marketing campaigns end to end including AB testing and personalisation
  • Construct customer-oriented journeys and workflows
  • Manage the email database, data segmentation and customer selections
  • Ensure the right comms are going to the right customers at the right time
  • Create dynamic personalised content
  • Increase engagement and nurture long-term commercial relationships
  • Analyse and report on campaign performance, such as open rates, click-through rates, conversion rates, and ROI and make recommendations for future improvements

What you will need:

  • Proven experience in a CRM Marketing role
  • Ability to come up with innovative campaign ideas to grow sales
  • Extensive experience using the Klaviyo CRM platform
  • Experience setting up workflows from scratch (welcome, abandon basket etc.)
  • Able to manipulate and comprehend customer data to find new chances to grow profit and accomplish business goals
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