Campaign Manager

3 weeks ago


Brighton, United Kingdom Griffin Fire Full time

Company

Spabreaks.com is the leading spa booking website, offering an extensive range of spas and experiences across the UK. We’re a fast-growing, ambitious company on a journey to become a household name and transform booking behaviours within the spa category. Since our launch in 2008, we’ve remained dedicated to pioneering new standards in the spa industry, with a focus on accessibility, inclusivity, and general wellbeing. Our mission is to create the perfect spa experience for everyone, ensuring that no matter your needs or preferences, there’s an experience for you.

After significant investments made in research and tech developments, Spabreaks.com has transitioned from a traditional call centre model to a cutting-edge online marketplace, making spa bookings easier and more instantly accessible than ever before. With strong foundations in place, we’re continuing substantial investments in technology, marketing, and talent to accelerate our growth, capture new audiences and propel the Spabreaks.com brand while improving efficiencies and overall customer experience.

Our team is at the heart of our success and we’re committed to fostering a collaborative and innovative environment where everyone has a voice and the opportunity to make a difference. If you’re passionate, ambitious and ready to help us shape the future of spas, now is the perfect time to join our team and play an integral part in the next chapter of our growth.

Purpose

As the Campaign and Social Media Manager at Spabreaks.com, you'll develop and execute integrated brand campaigns and social media strategies that enhance our brand presence and drive engagement. Working closely with internal teams and external agencies, you'll ensure creative excellence and brand consistency across all channels while supporting our broader marketing objectives.

Responsibilities
  • Develop and execute integrated marketing campaigns that align with brand strategy and business objectives
  • Support the delivery and execution of Above The Line campaigns across TV, Radio and Out of Home
  • Own and drive social media strategy across all channels, ensuring consistent brand voice and engagement
  • Lead creative direction for paid Meta and YouTube advertising assets, working closely with internal and external creative teams
  • Manage relationships with creative and media agencies, ensuring alignment with brand guidelines and campaign objectives
  • Create comprehensive creative briefs and oversee execution from concept to delivery
  • Collaborate with media teams to optimise campaign performance and content distribution
  • Drive content strategy for social channels and blog, ensuring alignment with broader marketing initiatives
  • Monitor social media trends and recommend new opportunities for brand engagement
  • Develop and maintain content calendars across all social platforms
  • Provide regular reporting on campaign performance and social media metrics
  • Work cross-functionally with marketing, product, and creative teams to ensure integrated campaign execution
  • Maintain brand consistency across all digital touchpoints
Minimum Requirements
  • 3+ years experience in campaign management and social media strategy
  • Strong understanding of brand building and social media best practices
  • Excellent project management abilities with proven experience managing multiple stakeholders
  • Experience in creative direction and brief writing
  • Strong understanding of digital marketing channels and their role in the customer journey
  • Proven track record in agency management and stakeholder collaboration
  • Experience in content strategy development and execution
  • Excellent written and verbal communication skills
  • Strong analytical skills with ability to derive insights from campaign data
  • Understanding of social media analytics and reporting tools
Benefits
  • Hybrid working - attend Brighton office 3 days a week, work from home 2 days a week
  • Familiarisation trips within the UK
  • Regular company social events
  • Standard pension scheme
  • Corporate gym discount and health club allowance
  • Local discount scheme
  • Path to wellness scheme including free yoga, chair massages and lunchtime seminars with industry experts
  • Employee Assistance Programme
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