Digital Copywriter
1 week ago
Shift pattern: Varied Hours - Early starts and Weekends occasionally
Location: Nottingham Support Office - NG90
About the roleWe are looking for a passionate Copywriter to join the Boots Digital Experience team across boots.com/.ie websites. You will use your copy skills and content management system (CMS) expertise to write and create assets and pages, delivering the best customer experience to support our trading and marketing plans. This includes working on a range of campaigns across category pages, service pages, promotions, hub pages, SEO copy, and more.
Your Responsibilities- Digital copy production and build of campaign assets for Boots.com UK and ROI for specific teams (i.e. departments, like beauty or healthcare).
- Build your category areas and work collaboratively with the designers, eCommerce teams, and brands to achieve marketing and campaign briefs across shop pages, content, and events.
- Ensure assets are following our digital copy guidelines and the Boots brand, and fully integrated with marketing campaigns.
- Deliver digital projects, from brief to live.
- Experience using a CMS (Adobe Experience Manager would be ideal).
- Digital copy skills and experience of writing short-form copy for a commercial site.
- Experience with SEO best practice and tools.
- Customer-focused with a high attention to detail.
- Experience following a style guide (or similar) to provide a consistent tone of voice.
- Navigate a fast-paced environment and reactive to changing promotions, including amending assets and customer journeys.
- Excellent organisation and communication skills with the ability to manage multiple tasks and deadlines.
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.
What's nextIf you are successful, one of our Talent Teams will be in touch to go through the next stages and the process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
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