Director of Planning
4 weeks ago
Comms & Strategic PlanningHybrid Remote , London,England
The planning team are the guardians of creating industry leading, unrivalled work at W avemaker. We are central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.
Wavemaker UK is looking for a Planning Director to join our growing planning team, to drive planning across specific clients and be a media planning expert.
Develop an advanced understanding of media channels, channel ecosystems and planning best practices .
· Start to translate strategic approach into planning practices for specific client briefs and pitches .
· Have an advanced understanding of W avemakers ’s Purchase Journey thinking and planning philosophy across all client work. Campaign management & effective communication:
· Oversee campaign management, ensuring quality control and output is of the highest standard .
· Develop a skilled understand of commercial practises and of the wider agency .
· Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business .
Comms planning and storytelling:
· Own planning presentations including defining the inputs needed and working with the wider teams to compile work and meet deadlines .
· Start to independently problem solve, including integrating and questioning data and insights and find solutions based on knowledge and experience .
Comfortable presenting both direct from platform (OS, Architect etc) and developing a story from data but delivered outside of platform ( Telmar etc).
Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges. Creatively develops presentations and comms to help with the understanding/education of complex information. Campaign Management – Advanced - Reviews the work of others to ensure accuracy and thoroughness objectives have been met; Applies best practice to campaign management and acts as the escalation point for issues. Oversees team members to discuss current projects, workload and activities prioritises resources accordingly. Improves workload management by supporting other in setting priorities and by postponing less relevant work.
Ideas Creation – Advanced - Lead new projects/activities that can create ideas to deliver effective solutions to clients business objectives. Comms Planning – Skilled - Applies knowledge of client, audience, channel, market and category to effectively deliver compelling multi-media plans. Identifies and recommends budget shifts as campaign is in-flight where appropriate.
By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.
A part of GroupM, WPP’s global media investment management company, our 7, 650 people across 88 markets are defined by their attitude of positive provocation, which means:
All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
We support the life choices of our employees, offering generous family and carer friendly policies.
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