Data management officer
3 weeks ago
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the “bank of banks” - 97% of the world’s top banks work with us as we lead and serve our customers into the new era of digital.
Today, we’re approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This hybrid role is located in London, UK
Development of demand generation implementation plan and 12-18 month roadmap, including a marketing calendar to ensure full visibility across all activities. This would be developed in conjunction with the wider Digital Demand team, as well as marketing teams within the enterprise.
Development of BNY Mellon’s approach to Account-Based Marketing, for all areas of the business.
Creation and management of operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI, as well as efficiency within marketing. Work closely with the SMEs in the Digital Demand team to map and optimise core digital client journeys across all digital touchpoints – i.e., web, email, social, search and paid media.
Partner with marketing and sales teams across the enterprise to ensure alignment with business outcomes through clear marketing objectives focused on driving brand and product preference including Investment firm awareness.
Management of the digital agency and core vendor relationships.
Relevant years’ experience in marketing within financial services.
Experience in a more generalist/field marketing role given the close working relationship this role will have with these teams.
The role also requires strong experience of ABM, data driven campaigns and demand generation programmes.
Knowledge and hands-on experience of marketing automation and CRM systems such as Marketo and Salesforce.
Demonstrated analytics ability around program management and execution.
Fortune World’s Most Admired Companies & Top 20 for Diversity and Inclusion
~ Human Rights Campaign Foundation, 100% score Corporate Equality Index
~ Best Places to Work for Disability Inclusion , Disability: IN – 100% score
~BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
Minorities/Females/Individuals With Disabilities/Protected Veterans.
Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
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