Trade Channel Marketing Manager

3 weeks ago

United Kingdom Crown Paints Full time

Trade Channel Marketing Manager

We're seeking a multifaceted Trade Channel Marketing Manager with a solid background in the trade retail environments such as DIY, electrical, paint, plumbing, or building materials. This role offers an exciting opportunity to work with key customer partners to drive growth within the independent distribution channel, for Crown Paints.

This position is perfect for someone who is passionate about using their marketing, and commercial expertise, to make a tangible impact on our business. Ideally you'd be commercially savvy, excel in data analysis, and thrive in customer-facing roles.

Here, your ability to innovate and implement new strategies will see you making the role your own, to deliver compelling marketing programmes, to captivate our target audience and elevate the brand. So if you want to lead in a collaborative, innovative, and welcoming environment, we would love to hear from you

Here’s some of the other things you can look forward to

  • Develop and implement innovative marketing strategies tailored to independent retail and trade environments, optimising for market trends and customer needs
  • Collaborate closely with internal teams, including commercial and procurement, to align marketing activities with broader business objectives
  • Analyse sales data and market trends to inform and develop targeted marketing initiatives aimed at boosting brand presence and driving growth of product ranges
  • Run and coordinate the execution of marketing programs, ensuring they deliver on time, within budget, and with high impact
  • Facilitate strong, positive relationships with a diverse network of partners, via our independent distribution and export channel including supporting and implementing joint marketing activities and campaigns
  • Proactively engage in customer interactions to gather insights, strengthen relationships, and drive customer-centric initiatives
  • Develop and implement engaging in store POS and online digital advertising for customers to drive campaigns, products, and ranges to help drive customer footfall
  • Plan and implement industry and customer events to engage with trades people and retail consumers and drive engagement with our products and brands.

What should you bring to be successful in this role

  • Solid experience in trade marketing within sectors such as DIY, electrical, paint, plumbing, building materials, automotive parts etc.
  • Strong ability to perform and interpret data analysis, with experience in financial modelling and assessing marketing payback periods
  • Demonstrated success in crafting and implementing comprehensive marketing strategies, with a focus on customer engagement and commercial growth
  • Outstanding communication and interpersonal skills, capable of building and maintaining effective partnerships and comfortably being the face of the brand to customers
  • High degree of autonomy with a track record of innovative and creative problem-solving in marketing
  • Experience handling budgets and resources to increase the efficiency of marketing activities
  • Strategic problem solver with excellent organisational and project management skills, able to juggle multiple priorities seamlessly.

What we offer

We offer an attractive reward package that includes:

  • A company culture that is inclusive, warm, welcoming, driven, and allows everyone to show up as themselves every single day without judgement
  • 28 days basic annual leave each year (plus 8 bank holidays)
  • A variety of discounts / vouchers on products that Crown supply
  • A generous pension plan where the Company will match, and even double your contribution
  • Multiple other benefits relating to your health and wellbeing

Sounds like a match

Apply now and submit your application

More about Crown Paints & Hempel

Crown Paints have been manufacturing paint for longer than most, over 200 years in fact, with over 60 years proudly holding the Royal Warrant. It’s fair to say that we know our craft; however, what really sets Crown apart is the support we provide for cultural, humanitarian and scientific causes across the world.

Alongside our owners, The Hempel Foundation, we place a special focus on education for children in need, and are proud to support the education of over 55,000 children across 22 projects worldwide. You can therefore guarantee here at Crown – It’s not just paint. It’s personal

We are committed to promoting a workplace that values unique backgrounds, perspectives, and talents. Creating an inclusive environment where each employee can bring their authentic selves to work is crucial for our success in shaping a brighter future with sustainable coating solutions.

We recognize that our journey must be persistent. We are dedicated to continually developing and improving our efforts and have a variety of programs and initiatives such as a global 16 weeks paid parental leave policy from day one, Inclusive Leadership Training, a Diversity, Equity, and Inclusion Council, an internal Women’s Network, and mandatory Anti-Harassment Training. This is not a complete list, but essential in ensuring that every employee feels the responsibility of protecting our inclusive culture by treating each other with respect.

#LI-Hybrid, #LI-Remote

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