Growth Marketing Manager

About the Company Step into the vibrant world of Wonderskin, a beauty brand that's truly redefining industry standards through relentless innovation and cutting-edge technology. We're not just creating cosmetics; we're developing high-performance, long-wear solutions that empower individuals and seamlessly integrate into their lives. With our online sales reaching over £10M+ million per month, it's clear our disruptive products are resonating globally. If you're passionate about being at the forefront of beauty breakthroughs and contributing to a brand celebrated for its rapid growth and forward-thinking approach, you'll find an exciting challenge here. At Wonderskin, we've built a passionate and loyal community around our game-changing products, like our viral Wonder Blading technology, which contributed to over 700 million collective views across social media. Our focus is always on the customer, creating beauty solutions that deliver real results and make a genuine difference in their daily routines. This customer-first approach, combined with a network of over 10,000 live affiliate relationships, fuels our significant reach and impact in the market. This is a unique opportunity to join a dynamic and rapidly expanding company that offers an energetic and fast-paced environment. Wonderskin is on an explosive trajectory. We're constantly evolving, expanding into new categories, and seeking ambitious individuals eager to make a significant impact within a business experiencing such remarkable momentum. If you're ready to contribute your talents, be part of a supportive team, and help shape the future of effortless, high-performance beauty on a grand scale, then we can't wait to hear from you. About the Role We're looking for a Growth Manager who can own our full-funnel performance marketing strategy for a high growth start up. You'll be responsible for both acquiring customers through paid media channels and optimising our conversion funnel to maximise ROI. This is a fast-paced, hands-on role perfect for someone who loves data-driven marketing and wants to make a real impact on business growth. Key Responsibilities: Paid Media Management Plan, execute and optimise campaigns across Meta, TikTok, Google Ads, and other relevant channels Manage monthly ad spend of £[X] with clear ROAS targets Conduct audience research, competitor analysis, and market testing Create compelling ad copy and brief creative assets A/B test ad creatives, audiences, and campaign structures Conversion Rate Optimisation Analyse user journey and identify conversion bottlenecks Design and execute A/B and multivariate tests on landing pages, checkout flows, and key conversion points Implement conversion tracking and attribution across all channels Work with e-commerce, design & dev teams to implement winning test variations Monitor and report on conversion metrics, user experience improvements Strategy & Analysis Develop comprehensive performance marketing strategies aligned with business goals Build detailed reporting dashboards and provide weekly/monthly performance insights Calculate and track customer lifetime value, acquisition costs, and attribution models Collaborate with sales/product teams to align marketing funnel with business objectives Stay current with platform updates, industry trends, and best practices About You 5-6 years in performance marketing, growth marketing, or digital marketing Proven track record managing six-digit monthly ad spend across multiple channels Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and other platforms Strong background in conversion rate optimisation and A/B testing Experience with attribution and analytics tools (TripleWhale, Google Analytics) Understanding of attribution models and customer journey mapping Skills & Attributes Excellent project management and organisational abilities Creative thinking for campaign concepts and testing hypotheses Strong communication skills for cross-functional collaboration Self-motivated with ability to work independently Comfortable in a fast-paced, results-oriented environment Data-driven mindset with strong analytical skills Nice to Have Knowledge of SQL or other data analysis tools Previous experience in CPG, Beauty, Wellness or high-performance brands Understanding of email marketing and automation Experience with affiliate or influencer marketing Experience with testing tools (Optimizely, VWO, etc.)