Head of Brand

4 weeks ago

Nottingham, United Kingdom Ideagen Full time

UK- HOMEBASED
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better.
Every day millions of people are kept safe using Ideagen software. Ideagen believe that by recruiting diverse and talented individuals, we create an inclusive community for all. As a Marketing Manager at Ideagen, you will be pivotal in enhancing the volume, quality, and predictability of marketing qualified leads (MQLs), contributing significantly to the increase in marketing-sourced revenue. You will strategize and implement marketing campaigns aimed at elevating brand awareness, boosting sales, and fostering customer loyalty. This role calls for leadership in orchestrating marketing initiatives, including campaigns, events, promotions, and advertisements, ensuring timely execution and managing project timelines effectively.
The position involves close collaboration with the Sales and Marketing teams to support and develop marketing strategies that align with business goals, while also exploring innovative marketing mediums. Your responsibility extends to driving the marketing process from conceptualization to execution, ensuring that all marketing materials are used effectively to capture and engage the target audience.
Ultimately, your goal is to empower the sales teams to surpass their targets by providing top-notch MQLs for their respective products, developing targeted outbound marketing campaigns, and optimising digital activities in collaboration with our Group Market team to meet defined conversion metrics.
Collaborate with the sales team to deliver a predictable and agreed volume and quality of MQLs, driving opportunities and contributing to the business unit's targets.
- Design and implement various demand generation initiatives, including newsletters, campaigns, webinars, and content development for our audit solutions.
- Regularly update and maintain marketing content, including collateral and web content.
- Analyse marketing efforts and report on outcomes, measuring against set KPIs and ROI.
- Foster strong, collaborative relationships with the sales, product marketing, and group marketing teams.
- Ensure that campaign targeting and messaging are in sync with product marketing for maximum impact within the audit ecosystem.
Proven experience in SaaS marketing and campaign development.
- Detail-oriented with a creative mindset to develop new marketing strategies and refine existing ones.
- Strong analytical and quantitative skills, adept in using digital marketing tools and techniques.
High proficiency in Salesforce and Pardot.
- Familiarity with web analytics tools.
- Experience in B2B SaaS marketing.
Ambitious - Drive, Planning & Execution
Community - Collaboration & Communication
#LI-REMOTE
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