Senior Marketing Executive

2 weeks ago

London, United Kingdom Boston Consulting Group Full time

We are seeking a versatile senior marketing professional with a specialization in storytelling, content creation and campaign management. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies, in close collaboration with the Marketing Director, that enhance brand visibility, engage the target audience, and drive business growth.
As a Marketing Senior Manager within BCG's Financial Institutions Practice Area (PA), you will support the Global Marketing Director and broader Leadership PA Team in the development and execution of our marketing strategy to help build and strengthen client relationships and position the PA as thought leaders in the market. You will have a global responsibility with strong visibility to PA leadership, independently managing the execution of broad portfolio PA marketing efforts across all marketing channels.
You will help develop the PA annual marketing plan, acting as a "face to the customer" towards strategic partners. You will manage publication pipelines and content distribution end to end, plan and execute conferences, events and partnerships as well as drive overarching campaigns. Additional tasks include reviews of PA marketing performance, preparation of recommendations to key stakeholders as well as complex analysis to inform decisions of the leadership team.

Content Strategy and Creation:
Develop and execute a cohesive content strategy aligned with overall marketing objectives.
Create compelling and high-quality content for various channels, including web, social media, email etc.
Plan, execute, and optimize integrated marketing campaigns across multiple channels to achieve set goals.
Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
Collaborate with sector & functional teams to review, refresh and update CRM system
Collaborate with cross-functional teams, including experts, clients and global marketing CoE's, to ensure alignment of messaging and goals.
Work closely with internal stakeholders to gather insights and input for effective campaign planning.
Market Research and Analysis:
Conduct regular analysis of marketing metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
Brand Management:
Uphold and enhance the brand identity through consistent messaging and visual elements.
Ensure all content and campaigns adhere to brand guidelines.

Managing a best-in-class suite of marketing & communication materials and activities that support client teams in building and strengthening client relationships
Making independent decisions within existing guidelines around marketing / comms activities preparation
Managing training delivery to PA stakeholders on new tools/ processes (e.g. Summarizing PA marketing activities and impact for dissemination to leadership team and throughout the practice
Leading and coaching more junior team members
8-10 years of relevant experience with a focus on marketing strategy, content creation and campaign management.
Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
Highly professional, service oriented, pro-active and flexible attitude
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Proficiency in marketing tools and platforms, including but not limited to Google Analytics, social media management tools, and content creation software.
Advanced proficiency in Outlook, Powerpoint and Excel
BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

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