Digital Brand Manager

1 month ago


London, United Kingdom Critical Mass Full time

We’re looking for a brand manager who is passionate about building brands in the digital space. As the global brand manager for malts.com, you will be responsible for leading the creation and execution of both brand and integrated marketing communications strategies based on consumer insight, performance, and business objectives. We are looking for someone who is a well-rounded digital marketer with experience across key digital touchpoints: website, social media, CRM, and search, and how those influence the omnichannel consumer journey.
Create and implement global marketing strategies across key markets: Manage the annual marketing plan, as well as quarterly activation/content calendars required to drive our global strategy successfully in market.
Lead the category-level content strategy and creation across both written and visual assets for the website by working closely with brand ambassadors, the malts global brand team, and distillery teams to ensure it is fit for purpose.
Execute the global CRM strategy for globally applicable journeys through close partnership with our content/design agencies, Salesforce Marketing Cloud and our Consumer Data Platform(Treasure Data).
Work with media partners to understand how paid content is linking through to onsite content and suggest improved infrastructure or interlinking to improve the CX.
Manage our social media agency, approving content calendars and channel strategies, ensuring alignment with the brand team’s social strategies.
Work closely with local market teams to ensure global marketing comms and content address local needs/requirements and final deliverables are ready for localization.
Drive omnichannel brand experiences forward, ensuring there’s an integrated, global ecosystem that can be leveraged across markets, and for the performance of core user journeys within the consumer experience.
Adept at aligning cross-functional teams to drive holistic and omnichannel programs to review and optimize performance – SEO, CRM, Social, CMS updates, Paid Media, Lead Gen, Precision Marketing tools, analytics, etc.
~5+ years’ experience working in digital roles or organizations, focused in marketing and/or consumer experience.
~ Consumer-first and executional mindset, with the ability to take insight from data and execute test and learns quickly, then scale if successful.
~ Creative problem-solving skills that help find new solutions without stopping at the first roadblock.

Understanding of luxury brands and how they succeed an asset.
Familiarity with content management tools to source and manage content, as well as experience working with website CMS Contentful.
Familiarity working with Salesforce Interaction Studio for on-site personalization & Salesforce
Marketing Cloud for CRM execution.
The Talent Team at Critical Mass is focused on ensuring we provide the best training,mentorship, and employee experience possible CM new hires & employees are the future of our organization, and we want to set you up for long-term success. Inaneffort to do so, weexpect our teamto work from an office a minimum of4days a week. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
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