Sr Salesforce Product Manager
1 week ago
To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. Product Manager, Fundraising (flexible work arrangement available).
Product Manager, Fundraising, you will be instrumental in shaping the future of our products and delivering exceptional value to our customers as you focus on the American School Engagement program, principally Kids Heart Challenge and American Heart Challenge. You will be a strategic leader responsible for defining the product vision, and strategy for the associated digital platform capabilities. You will guide key strategic decisions and investment prioritization and collaborate with cross-functional teams to innovate, develop, and launch digital experiences that align with the company's goals and market needs. Product Manager, Fundraising will have expertise that spans the entire product development life cycle from identifying customer needs to defining user experiences, ensuring successful launches and user adoption, driving ongoing enhancements; and leading an organizational shift to a product lifecycle management approach. This role will provide strategic direction to the Fundraising team, responsible for day-to-day implementation and operational support activities.
Collaborates with stakeholders to define and maintain the product vision, strategy, and product roadmap that is forward-looking, customer-driven, and aligns with the association's fundraising program objectives.
# Conducts market research, competitive analysis, and customer feedback to identify trends, opportunities, and user needs.
# Product Planning and Roadmapping:
# Collaborate with cross-functional teams, including development (fundraising), software engineering, design, marketing, and field staff, to create and prioritize product roadmaps.
# Ensure designs incorporate Voice of Customer (VoX) and ensure testing with customers is incorporated.
# Make data-driven decisions to prioritize features and enhancements based on customer feedback, behavior science, market trends, and business value.
Product Development and Launch:
# Coordinate with Fundraising and Technology teams to monitor end-to-end product development lifecycle, from concept to launch, ensuring products are delivered on time and within scope.
# Work closely with internal technology and vendors to ensure successful product development, quality assurance, and timely release.
# Coordinate with fundraising, technology, operations, and support to ensure successful launches including change management and training.
# Performance Tracking and Analytics:
# Define key performance indicators (KPIs) to measure product success and monitor product performance post-launch.
# Regularly analyze data and user feedback to iterate on product features and optimize user experience.
# Customer Focus and Relationship Building:
# Maintain a deep understanding of customer needs and pain points through direct interactions, feedback analysis, and market insights.
# Responsible for the customer journeys in a Salesforce Marketing system to ensure that messaging aligns with the long-term goals of the association.
# Develop compelling visual communications to help foster clarity and collaboration.
Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
#Data-driven mindset with experience in using analytics to drive product decisions.
# Familiarity with agile methodologies and product management tools (e.g., A thorough grasp of current digital engagement trends and an ability to strategically blend these into the product vision.
Master's degree or MBA is a plus.
# Knowledge of CRM, marketing automation tools (i.e., Salesforce and Marketing Cloud).
# Compensation & Benefits
Here are the main components of our total rewards package. Compensation – Our goal is to ensure you have a competitive base salary. Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
# Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
# Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.
# Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. You will also have a total of 12 paid holidays off each year.
# Tuition Assistance - We support the career development of all employees.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities.
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