Marketing Executive/Senior Executive
2 weeks ago
Marketing Executive - DCT (Decentralized Clinical Trial Home Nursing Unit)
Location: Hybrid/Onsite - Chiswick Tower, London, England
Do you have a flair for creating engaging content across various channels? WEP Clinical is in search of a skilled Marketing Associate who can work alongside our Marketing Manager to implement dynamic strategies that can enhance the company's awareness and expertise in the market. As a Marketing Associate, your role will be crucial in the marketing activities and campaigns for our Decentralized Clinical Trials Home Nursing Unit, known as Wren Healthcare.
We are looking for a Marketing Executive to support the Marketing Manager with their daily activities and strategies to build company awareness and expertise within the market space. You will be expected to help develop, implement, track and optimise our digital and traditional marketing activities and campaigns for the Decentralised Clinical Trials Home Nursing unit (Wren Healthcare). You will create content for multiple channels, including the company website, social media networks, blog posts, email marketing, handouts/brochures, conference materials, podcasts, webinars, case studies/white papers and promotional/educational videos.
In addition, we are looking to have someone competent in SEO, website design, and paid search campaigns (Google Ads) to drive sales for the DCT nursing sector of the business and evidence a strong return on investment (ROI).
The role requires the Marketing Associate to have experience working in the clinical trial space and/or have an understanding of the clinical trial landscape.
The Marketing Associate should act on their own initiative, manage time effectively, and be a team player with a diplomatic approach who can build strong working relationships with all WEP and Wren Healthcare colleagues. The Marketing Assistant will feel comfortable working with analytics tools as well as learning new systems and generally take a hands-on approach to work.
Daily tasks will include working closely with the Marketing Manager to achieve the following:
Translate creative direction into high-quality and simple finished products that are on brand and support the growth of the business – across digital and traditional platforms.
Maintain the Social Media creative and results reporting, using analytics tools and providing regular updates.
Stay on top of social media and digital trends. Update our website with the latest/up-to-date information as and when required.
Creative input into video, photography and graphic content.
Hands-on copywriting for marketing materials and PR stories.
Take the lead in creating positive PR stories for the brand.
Creation and performance monitoring of paid search campaigns (Google Ads).
Creating and organising video content, podcasts and webinars to support the engagement of customers and drive high-quality business leads.
Working closely with senior leadership and the clinical team to drive appropriate content.
Reporting of ROI and conversion data using Google Analytics.
Work with all departments to support their marketing or creative requirements.
Be available for offsite PR and Marketing Events or photoshoots.
Experience with WordPress, Google Search Console (SEO), Google Ads (PPC) and Google Analytics.
Fully conversant in Microsoft Office O365, LinkedIn, Facebook, Instagram, Twitter and YouTube
SEO & Paid Search
Experience with Canva or Adobe CC (video & graphic)
Excellent writing, editing and proofreading skills
Strong blog and video creation skills/knowledge
Degree or Higher in Marketing
Minimum 3 years experience in a Marketing Role
At WEP Clinical, our employees are our greatest asset. We offer meaningful projects that make a difference in patients' lives. Competitive salary and benefits package, including comprehensive health insurance, personal development allowance, summer hours, company socials and more
Flexible working arrangements, working from home and our UK headquarters in Chiswick Tower, London.
At WEP Clinical, we value Diversity, Equity, and Inclusion. We are dedicated to providing our employees with opportunities for personal and professional growth while embracing their unique identities.
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