Marketing, Product Manager
1 month ago
The Product marketing team at Flo leads strategy for understanding users’ needs and defining the user journey for our members, depending on their life stage.
As Head of Product Marketing, leading the team, you’ll position Flo as the best product to support women with their health and wellbeing needs, becoming the foremost expert on our users, and leveraging user insights to help inform how we communicate with them.
Being a seasoned Product marketer, you will identify how to best market our subscription and products to our community by leveraging strong cross-functional partnerships with Product, Design, MarTech, Analytics, Research and other stakeholders to negotiate, influence and lead marketing campaigns focused on driving both active users as well as paid subscribers.
Significant (usually 10+ years’) experience in deep D2C product marketing with a focus on managing go to market plans and an emphasis on value-based messaging.
Clearly metric driven - proven experience utilising metrics to drive decision-making, with a strong emphasis on data analysis, performance measurement, and achieving tangible outcomes.
Strong understanding of the Product Marketing function’s responsibilities and proven capability in influencing and advocating that value to varying stakeholders (Product, Design, MarTech, Analytics, Research & others.
A Product Champion - someone who helps inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
Familiar with marketing automation/CRM systems, both in what can be done internally, and in utilising external systems, pushing the boundaries of what those systems can do.
Experience with marketing platforms, HTML/CSS, Looker, Amplitude, SQL.
Go To Market Excellence: Develop and roll out go-to-market plans across all our products, working with Product, Design, CRM, Growth, Press, Brand and others. Drive in-depth market research alongside our User Research team from segmentation to category drivers.
Formulate the strategy and tactics for product marketing that support messaging in an end-to-end journey. Partner with the marketing team to develop compelling content and campaigns that reinforce our positioning and messaging
Team Development: Lead, mentor, and grow an agile team of (potentially 3) product marketers as the team grows, as well as a Project Manager. Coach and develop across product marketing principles, as well as career progression. Data-driven & KPI-led Thinking: Identify opportunities to incorporate greater attribution and analysis into GTM strategy. Define the metrics of success for product marketing at Flo .
Create a strategic product marketing plan outlining positioning, messaging, and go-to-market strategies for existing and upcoming Flo products within the first 90 days.
Contribute to the development of long-term marketing and product roadmap strategies based on market research, industry trends, and customer insights, presenting recommendations to senior leadership at the conclusion of the probation period.
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