Marketing Data Operations Executive

3 weeks ago

City of London Greater London, United Kingdom Informa Markets Full time

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.You are a collaborative, process-driven team player who will play a vital role in building the foundations of our newly formed Marketing Operations function that sits across the CPHI and Pharmapack portfolio within Informa Markets, EMEA. Reporting to the Marketing Operations Manager, this crucial role will enable the execution of our new Marketing Operations strategy and ongoing enablement of the Pharma Marketing team.

Our mission as a MarOps team is to make the Pharma business moreproductive, efficient, and profitable.​We will enable the Marketing team tomake informed decisionsutilisingdata,ensuring knowledge is shared and willenable the best use of our technology. As a natural evolution of the Marketing team’s agile transformation in 2023, the newly formed Marketing Operations function will continue to champion agile marketing and will be responsible for building and executing the foundations of five key pillars. These pillars reflect the remit of Marketing Operations in 2024:

• Marketing Effectiveness
• Supporting the execution of the Marketing Operations initiatives for each of these pillars will require excellent communication skills, organisation, and understanding of effective process development within a matrix structure. Supporting the execution, and optimisation of key processes for the Marketing team, ensuring effective documentation and administrative support for projects and campaigns
• Co-ordinating key stakeholders to enable the development and rollout of new standardised marketing tools and templates
• Developing and implementing processes for knowledge-sharing across the team and the wider Informa business
• Co-ordinating marketing excellence training to develop the team, enable best practice and maximise usage of tools
• Documenting and enabling effective use of project management tools for the Marketing team to effectively manage and track velocity of work
• Enabling the adoption of our agile transformation by co-ordinating the development of centralised, standardised resources and tools for agile marketing guidance and training
• Helping to facilitate agile hub ceremonies, enabling teams to manage workflows and optimise hub ways of working
• Support the delivery of our Marketing Operations strategy; helping to enable the execution of initiatives where required
• Reporting on KPIs relevant to Marketing Operations
• Co-ordinating with internal teams to assist the delivery of digital products for clients on our Event App and CPHI Online, highlighting opportunities for process improvements & supporting the management of our external relationships
2+ years’ experience in project management, marketing or sales
• Experience using project management tools such as Asana or Monday.Experience working effectively with external customers, balancing their needs with business outcomes
Working with an experienced and professional marketing team, this role provides you with the opportunity to develop in a marketing role, working across the different hubs and with external stakeholders too.

You’ll report into the Marketing Operations Manager - Pharma and support the transformation of our marketing function through the embedding of a new Marketing Operations team. This team will drive the success of our global portfolio of products by enabling effective and efficient marketing delivery both for the Pharma business and our clients.We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. Ask us or see our website for full how Informa handles your personal data when you apply for a job here.

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