SEO Executive Digital Marketing

4 weeks ago


London, United Kingdom Frasers Group Full time

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers and GAME.
Please note, this role would be based 4 days in our London office, 1-day WFH. 
The SEO Executive is a vital part of our growing and dynamic digital marketing team. The person will report to the SEO (site) Manager and work closely with the rest of the SEO team, as well as the wider digital team, trade, editorial and marketing teams.
Key responsibilities are helping to improve and drive customer engagement, traffic and revenue of sites, and help to improve brand SEO rankings. Improve site architecture through the implementation of internal links and website styling.
Conduct keyword research to support the implementation of swiping links, using SEO guidelines to increase web traffic.
Help populate SEO buying guides template with new content and images
Analysing website content performance and making recommendations
Monitoring competitor strategies to ensure we are always leading from an SEO perspective
Help with day to day SEO tasks and over all site hygiene
Always aligning with SEO best practice guidelines and our brand strategies to support natural search rankings
Ability to self-manage and keep track of multiple projects
Genuine passion for SEO and online marketing
Good understanding of SEO best practice is desirable



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