Paid Media Manager

4 weeks ago

Swindon, United Kingdom Fleetcor Europe LTD Full time
  • remember your preferences (such as language);
  • monitor the general performance of our visitors’ experience when on our website - this information then allows us to improve the usability of our website for you and all our other visitors;
  • store essential information to allow you to register and/or login to our site;
  • allow you to share any of our website’s pages with your social networks - but only if you explicitly choose to.
  • (twitter) guest_id, k, _twitter_sess, original_referer
  • (facebook) datr, lu
  • (g+1) PREF, SID, HSID, SSID
  • TribePad - this allows you to login to our social recruitment management platform
  • trackerToken-4 - this is similar to Google Analytics but specifically allows us to determine which of our marketing activities from which you found our website.
  • visitToken-4 - this is similar to Google Analytics but specifically allows us to determine which of our marketing activities from which you found our website.

We have an exciting opportunity for an experienced and commercially minded Paid Media Manager to join our marketing team on a permanent basis. In this role you will be supporting the strategy and plan, and manage the deployment of our paid media customer acquisition. This currently incorporates mainly PPC, however also includes Social, Affiliates and Display channel activity.

The Paid Media Manager will be part of a Digital Centre of Excellence, which manages the deployment and execution of The UK and Europe digital paid media strategy. As an integral part of the Centre of Excellence you will be contributing and sharing knowledge across international regions. You will regularly analyse, report and present performance back to senior stakeholders, create and deploy testing plans, and use initiatives to drive paid media channel performance forward, whilst ensuring you stay close to the latest market trends and developments.

Key accountabilities:

Leading the technical deployment of the UK Paid Media strategy, plan and executional tactics across our accounts (Google, Bing, Meta and LinkedIn). 

Managing the operational and technical optimisation plan and tactics for all Paid Media activity to ensure the company targets are met.

Reviewing performance daily, suggesting and implementing optimisations to drive performance and at an efficient level.

Driving results from other key performance paid media channels (Social, Affiliates, Display etc.).

Proposing and implementing paid media tests to enhance performance – both from a creative and bid strategy point of view.

Consistently reporting on campaign effectiveness to senior stakeholders, including market trends, competitive landscape, KPIs, and proactive about providing recommendations on opportunities for growth and managing risks.

Managing and maintaining major supplier relationships, including but not limited to external media agency partner, Google and Meta. Ensuring activities are executed whilst staying abreast of industry trends, latest products/tools and following best practice.

Implementing and managing all tracking across the UK paid media, including setting up event tracking in GA4 and managing tracking within Google Tag Manager, while ensuring these are aligned across the UK and European region.

Proactively coordinate regular tactical creative refreshes. In collaboration with Marketing Managers brief in new assets and share creative performance.

Working closely with broader marketing team across SEO, CRO, digital analytics and marketing automation.]

Skills & Experience Required

At least 4 years prior Paid Media experience with a proven track record across Google Ads, Bing, Meta and LinkedIn

Commercially minded with proven ability to meet targets whilst driving ROI

Highly technical and analytical in the deployment of Google & Bing PPC and other paid media channels (Meta, LinkedIn, Display)

Ability to work collaboratively with a diverse team spread across geographies

Dedicated to achieving the best possible results, having a desire to drive performance forward

Excellent stakeholder management skills and working with people at all levels

Excellent communication and presentation skills, comfortable presenting to senior stakeholders

Rewards We Give You:

Opportunities working for a global company

4 X Life insurance

Access to benefits portal

Employee Fuel Card

Access to LinkedIn learning

Hybrid Working

Free on-site parking

#LI-BH1

About FLEETCOR

FLEETCOR is a global technology organisation that is leading the future of commercial payments with a culture of innovation that drives us to constantly create new and better ways to pay. Our specialized payment solutions help businesses control, simplify, and secure payment for fuel, general payables, toll and lodging expenses. Millions of people in over 80 countries around the world use our solutions for their payments.

All offers of employment made by FLEETCOR (and its subsidiary companies) are subject to the successful completion of satisfactory pre-employment vetting by an independent supplier (Experian). This is in accordance with FLEETCOR's Resourcing Policy and include employment referencing, identity, adverse financial, criminal and sanctions list checks. We do this to meet our legal and regulatory requirements.

FLEETCOR is dedicated to encouraging a supportive and inclusive culture among our employees. It is within our best interest to promote diversity and eliminate discrimination in the workplace. We seek to ensure that all employees and job applicants are given equal opportunities.

Notice to Agency and Search Firm Representatives: FLEETCOR will not accept unsolicited CV's from agencies and/or search firms for this job posting. Resumes submitted to any FLEETCOR employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of FLEETCOR. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

About Us

Fast-growing, global, rewarding, fun, involved – at FLEETCOR, we are all of these and more. If you are an experienced and self-motivated professional who can perform at a high level, you will be rewarded. If you have great ideas, we want to hear them. If you want your career to grow at the same rapid pace as our organization, this is the place for you. Whatever your area of expertise, you can take it to the next level at FLEETCOR.

#J-18808-Ljbffr

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