Senior Brand Marketing Manager

1 month ago

London, United Kingdom Brown-Forman Tequila México Full time

Brand Manager - Malts and Diplomatico London , United Kingdom
We believe great people build great brands. Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. The Brand Manager is a key member of the Emerging Brand team and a highly motivated marketer looking to shape the future of an exciting super premium portfolio in very dynamic categories
The brand manager is responsible for driving profitable growth by building the strategic plans of some of these brands and ensuring best in class execution collaborating closely with the Senior Brand Manager and key UK & Global stakeholders. This is a role which requires an ability to advocate & champion these brands and engage with the UK Brown Forman wider team.
This is an office/hybrid role out of our fantastic modern office in Fitzrovia in central London.
Development of annual brand plans seeking approval from local, regional and global brand stakeholders
Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implement corrective actions
Manage and track the A&P budgets for the brands including regular meetings with finance and budget owners to track spend
Lead and champion the brands, supporting the Senior Brand Manager to shape the direction and growth of the portfolio
Develop strong working relationships with internal, external (creative, media and BTL agencies) and global stakeholders
Bring the brand plans to life by delivering best in class communication strategies and activation plans partnering closely with the UK cross functional team (Customer Marketing, Advocacy and Experiential)
Work with the BBI team (Brand and Business Insights) to measure and review all relevant research data information and identify insights to unlock growth
Build a strong partnership with IMC (Integrated Marketing Communication) to drive the communication agenda of the brands in the UK as well as championing a test & learn approach
FMCG/Spirit/Luxury background in Marketing
Strong & proven commercial skills
Passion for brands and able to translate this into “ambassador” style of attitude and behaviour to the rest of the organisation
Adaptable, flexible and resilient
We provide opportunities to connect with senior and executive leaders; advance your network; Our vision for Brown-Forman UK is to be the industry-leading organisation by delivering top-tier results through building a diverse culture that inspires people to bring their full self to work. In the UK, we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups (ERGs) for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+). We are proud of our ever-growing portfolio of world-renowned brands. Our brands, which include Jack Daniel’s, Woodford Reserve, el Jimador tequila, Chambord liqueur, Gin Mare & Diplomatico Rum are used on a regular basis to toast life's special moments.
As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.

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