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Field Marketing Manager
1 month ago
Sphera provides market-leading software, data and consulting services that enable organizations to proactively manage their performance and achieve their enterprise sustainability, safety and supply chain goals. For more than 30 years, we have helped over 8,400 customers in 95 countries keep their people safe, their products sustainable, and their operations productive. Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Sustainability, Safety and Supply Chain space. We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture. We are seeking a Field Marketing Manager to execute Sphera’s integrated industry marketing campaigns in Europe. Reporting to the Industry Marketing Team Lead, you will be responsible for campaign execution, regional adaptation, and sales alignment to generate pipeline and accelerate growth in your assigned region. Responsibilities Campaign Execution: Execute full-funnel, multi-channel campaigns tailored for your region and industry, leveraging digital, events, and ABM tactics. Sales Enablement: Collaborate closely with regional sales teams to ensure campaign alignment, follow-up, and pipeline acceleration. Event Marketing: Manage execution of key regional events, webinars, and tradeshows in partnership with corporate event marketing. Digital Integration: Partner with Sphera’s digital marketing team and their selected digital agency to localize and optimize paid, SEO, email, and website campaigns for regional audiences. Content Activation: Adapt global content, thought leadership, and case studies to regional customer needs, ensuring relevance in partnership with content and digital agencies. Analytics & Reporting: Monitor campaign performance, track lead flow and pipeline impact, and provide insights and recommendations for optimization. Cross-Functional Collaboration: Work with product marketing, field marketing, and digital marketing to ensure integrated and consistent execution. Qualifications 4–6 years of B2B marketing experience, preferably in SaaS or risk/sustainability sectors. Hands-on experience in demand generation, ABM, and campaign execution. Strong collaboration skills and proven ability to work with sales and marketing teams. Experience executing events (in-person and virtual) as part of integrated campaigns. Familiarity with marketing automation, CRM, ABM and analytics tools (e.g. Salesforce, Pardot, Asana and 6sense). Excellent organizational skills and ability to manage multiple projects simultaneously.
