Head of Product Marketing

Job description: Job Summary Are you ready to create a profit driving story based on customer acquisition, retention and high value output? We're seeking a hands-on Head of Product Marketing to join our Marketing team. With your solid B2B Digital Marketing acumen, you will be the driving force behind designing how a Marketing-influenced sales pipeline can transform our future state to nurture growth at Tetra Pak. Additionally, one of your first tasks will be building a team of marketing managers that will report directly to you. In this role, you will report to the Product Marketing Director and your internal title will be Product Marketing Manager. The location is in the EMEA region, where Tetra Pak has an office. The role will require providing support across different time zones on a need basis, as well as managing a team based in different locations. What you will do As a Head of Product Marketing, you will be prioritizing B2B digital marketing to effectively develop strategies to generate sales leads. This role requires both strategic thinking and hands-on execution. Main responsibilities: B2B Digital Marketing for lead generation: Develop and execute on digital marketing strategies for lead generation and pipeline velocity acceleration. Strategy for Account Based Marketing: Plan and implement, in collaboration with markets, ABM strategies for specific high-value accounts or cohorts. Track and analyse the performance of the initiatives, providing regular reports and insights to stakeholders. Product Marketing for transactional sales: Create the Marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quicky, with minimal touchpoints, and focused on high volumes. Profile description: We believe you have Minimum a Bachelor's degree in Marketing, Business Administration, or a related field. Over 7 years of B2B Digital Marketing experience in lead generation programmes. Proven ability to develop and implement frameworks for Account Based Marketing. Proficiency in Marketing Automation tools, preferably Salesforce Marketing Cloud/Account Engagement. Having a Salesforce certification is an advantage. Experienced leader that is able to build a high performing team Excellent communication skills, focused on clarity and assertiveness, together with the ability to effectively convey ideas. Ability to create in Adobe, Canva, CapCut and/or InShot are considered an advantage. Fluency in written and spoken English (mandatory). If you believe you tick the boxes, even if not all, we would love to receive your application We offer: We Offer You A variety of exciting challenges with ample opportunities for development and training in a truly global landscape A culture that pioneers a spirit of innovation where our industry experts drive visible results An equal opportunity employment experience that values diversity and inclusion Market competitive compensation and benefits with flexible working arrangements Apply Now If you are inspired to be part of our promise to protect what's good; for food, people, and the planet, apply through our careers page at If you have any questions about your application, please contact Hanna Edström on +46 46 36 58 80 Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide. Hanna Edström