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Media Effectiveness Analyst

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London, United Kingdom Harnham Full time

Job Description Job Title: Paid Media Analyst
Location: London (Hybrid - 3 days a week onsite)
I am seeking a talented Paid Media Analyst Contractor to join my client for a 3-month contract. In this role, you will be responsible for analysing campaign performance, optimising strategies, and providing valuable insights to drive the success of our paid media initiatives.
Utilise your expertise in SQL or Python, Excel, and Google Analytics 4 to analyse large datasets and extract actionable insights.
- Monitor and assess the performance of paid media campaigns across various platforms, including but not limited to Google Ads, Facebook Ads, and LinkedIn Ads.
- Identify trends, patterns, and opportunities for optimisation to improve campaign performance and ROI.
- Collaborate closely with our cross-functional teams to develop and implement data-driven strategies that align with client objectives.
- Stay abreast of industry trends, best practices, and emerging technologies in paid media analytics to continually enhance our capabilities and drive innovation.
Proven experience as a Paid Media Analyst or similar role, with a strong track record of success in optimizing paid media campaigns.
- Proficiency in SQL or Python for data analysis and manipulation.
- Advanced proficiency in Excel, including pivot tables, VLOOKUPs, and macros.
- Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
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